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Moz Review

starting price $79
our score 93%
free trial
  1. What is Moz
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Moz?

Moz is a marketing software for small to medium-sized businesses, as well as large companies. The platform is specifically for search engine optimization (SEO)-focused agencies. Moz’s primary responsibility is website management. The software helps you in content management processes. It features keyword research tools that enable you to discover high-ranking keywords. Moreover, it presents an overview of your competitors’ ranks and keywords. This process allows you to review other websites’ strategies and utilize those techniques to your advantage. Moz also helps in link management, which is one of the determining factors of a successful website. It aids you in fixing broken and low-quality links. The software also helps in targeting links that are beneficial for your websites. With Moz, you can even manage multiple sites. Lastly, Moz generates a data-backed analysis of your sites’ performance.

Product Quality Score

Ease of use
Customer support
Value for money

Moz features

Main features of Moz are:

  •  Campaign Management
  •  Multiple Site Management
  •  Content Management
  •  Link Management
  •  Campaign Tracking
  •  Pageview Tracking
  •  Rank Tracking
  •  Website Analytics
  •  Competitor Analysis
  •  Keyword Research Tools
  •  Notifications

Moz Benefits


The main benefits of Moz are streamlined keyword management, optimized website management, and data-backed site analysis.

Streamlined keyword management

The platform supplies you with high-ranking keywords in your niche. It also presents keywords with different categories, such as short and long-tail ones. Moreover, the software gives you details about keywords, like the level of difficulty and click-through rate (CTR).

This marketing software also gives you an overview of the top competitors’ keywords. This way, you can adjust your strategies based on your competitors’ advantages. Moz also lets you compare keywords of your sites with other websites.

Optimized website management

This software enables you to run a website with SEO-friendly features. The process involves the insertion of high-quality links. With the help of the Link Tracking Lists section, you can create and organize link prospects for your websites.

This software even aids you in fixing SEO problems, such as spam links and missing tags. The elimination of these technical issues helps in increasing your site’s traffic.

Data-backed site analysis

Moz provides you with detailed reports of your site’s ranking. You can request for your website’s weekly or monthly health check. The platform even lets you have an overview of your business’ performance at a specific period.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Moz Integrations

The following Moz integrations are currently offered by the vendor:

  • Mozscape API


Customer Support


Pricing Plans

Moz pricing is available in the following plans:

Free trial