- What is Hootsuite
- Product Quality Score
- Main Features
- List of Benefits
- Technical Specifications
- Available Integrations
- Customer Support
- Pricing Plans
- Other Popular Software Reviews
What is Hootsuite ?Hootsuite is a social relationship-based tool that lets users carry out social channel strategies and other activities across organizations. It aims to change the way people communicate with each other. The software wants to give users the ability to convert their messages into useful relationships. The platform can help users carry out marketing campaigns, seek and expand their audience, and send targeted messages by means of different channels. Users can take advantage of the social media dashboard to schedule posts on popular social channels like Instagram, Twitter, Facebook, and LinkedIn through the use of mobile, desktop, and web-based platforms. What's more, users can keep track of the latest trends and overall campaign results to make changes with their strategies as they go. The Hootsuite Reviews also shows the software's dashboards contain tabs that can neatly sort out social media profiles linked to the app. Organizations today are making use of social media profiles so they can offer customer support, provide customized offerings to followers, and encourage them to continuously purchase their services and/or products. Companies can also take advantage of this tool to organize different social channel profiles at the same time. Hootsuite's premium plans have advanced functionalities that include team collaboration, social analytics, security, and audience engagement.
Product Quality Score
Main features of Hootsuite are:
- Optimize delivery
- Update multiple networks in one step
- Gather intelligence by monitoring mentions of your company’s brand
- Social Analytics reports
- Manage multiple contributors
The main benefits of Hootsuite are unified social marketing, multi-platform connectivity, user access control, progress tracking, intelligence gathering and analytics, personalized reporting, enterprise-grade security, and multi-language support. It also lets users organize their social channels in one platform. To know more, here are the software’s benefits in detail:
Unified Social Marketing
Users won’t have to remember different passwords or go through each social channel just to double check as per Hootsuite reviews. The platform empowers users to manage their own marketing campaigns across different social profiles on one system.
Hootsuite reviews on the web also reveal it can help organizations post updates, connect with their followers and clients, and review responses on over a dozen social channels which include Facebook, WordPress-based blogs, Twitter, and Instagram. The tool can connect users to multiple platforms via the use of third-party apps such as Reddit, MailChimp, Vimeo, and Evernote.
User Access Control
The platform lets you manage contributors, data sharing, and accessibility without revealing passwords to others. Users can pick from numerous design themes. They can work intelligently through the use of social streams, tabs, and columns.
Team productivity can be enhanced by delegating messages, viewing responses, and keeping track of each member’s progress. Delivery can be improved by scouting the best time and date possible for posting updates to ensure higher audience reach.
Intelligence Gathering and Analytics
Users can collect intelligence data by keeping track of mentions about their product, brand, industry, and search terms. Useful social analytics can be generated by choosing from many pre-installed templates and over 30 modules.
Customized reports can be made to acquire data and insights on metrics that are considered important.
Big companies or corporate teams are offered full protection whenever they’re posting content on social profiles for both their mobile and web-based accounts.
Hootsuite provides support for Japanese, French, and Italian languages. The tool has plans to add more languages to its system soon.
- Small business
- Medium business
The following Hootsuite integrations are currently offered by the vendor:
- Constant Contact
- Salesforce Marketing Cloud
- Google Drive
- WordPress blogs
- LinkedIn (including Pages, Profiles, and Groups)
- IBM Connections
- Storify Enterprise
- Facebook (including Events, Groups, Profiles, and Fan Pages)
- Influitive AdvocateHub
- Simple Sales Tracking
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Hootsuite pricing is available in the following plans: