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Google Analytics Review

Google Analytics OUR SCORE 87%
starting price Free
our score 87%
free trial
  1. What is Google Analytics
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Google Analytics?

Businesses looking for a web analytics service that doesn’t break the bank need to look no further than Google Analytics. Used by most companies worldwide since 2005, Google Analytics has been setting business intelligence standards by uniting multiple premium analytical features not just for traditional users, but for mobile users as well. When they use Google Analytics, businesses get holds to various funnel visualization techniques, as well as summarized data on high-level dashboards, obtaining a myriad of reports. Google Analytics tracking codes are what make it such a powerful web analytics service. The code loads larger JavaScript files from the web server, and then sets variables for each of them. The code automatically loads and collects data from the browser once the user starts browsing, and then sends cookies to the users’ devices to gather anonymous ClientID information. It then examines the activities that users are performing on the website. Businesses can now also use Google Analytics for mobile usage. The service is even offering a specially developed Mobile Package with mobile site-ready tracking codes. The codes work with PHP, ASP.NET, Perl, or JavaScript Pages. Best of all, individuals, startups and small business can get Google Analytics through a lifetime free package. Enterprises, on the other hand, can avail of moderate, quote-based pricing. Whatever a business’s scale or financial potential is, there is flexible pricing available for them.

Product Quality Score

Ease of use
Customer support
Value for money

Google Analytics features

Main features of Google Analytics are:

  • Advertising Reports
  • Campaign Measurement
  • Crash & Exception Reporting
  • Google Play Integration
  • iOS and Android SDKs
  • Advanced Segments
  • Annotations
  • Content Experiments
  • Audience Data & Reporting
  • Browser / OS
  • Custom Dimensions
  • Cost Data Import
  • Mobile Ads Measurement
  • Remarketing
  • Search Engine Optimization
  • Flow Visualization
  • Map Overlay
  • Mobile Traffic
  • Social Reports
  • Traffic Sources
  • Universal Analytics
  • API
  • Dashboards
  • Custom Reports
  • Real-Time Reporting
  • Multi-Channel Funnels
  • Alerts
  • Intelligence Events
  • Event Tracking
  • Filters
  • User Permissions
  • App Profiles
  • App-Specific Metrics and Dimensions
  • Product Integrations
  • Attribution Model Comparison Tool
  • Data-Driven Contribution
  • Ecommerce reporting
  • Goals / Goal Flow
  • In-Page Analytics
  • Site Search
  • Site’s Speed Analysis

Google Analytics Benefits


The main benefits of Google Analytics are its extensive network of tools that greatly enhances your ability to digest visitor’s data. On top of it, the freemium version is good enough to give you insights on your site’s KPIs.

The many benefits Google Analytics gives businesses make it invaluable for commercial success. Every aspect of a business, from managing funds to optimizing marketing strategies, is covered by the data analyzed by Google. It helps you understand visitors, find out why they visit your website and figure out why they did or didn’t convert.

The main benefit businesses get is the data gathered by Google Analytics’ four Advanced Reporting areas. With Advanced Reporting, organizations get to know who their audience is, how their audience found their website, what their audience did while exploring, and whether they converted or not.

The Google Analytics dashboard helps classify the data gathered, and with it, businesses can optimize their marketing campaign and devote time to activities that actually grow the business. Data collected by the dashboard can also be used for in-depth content analysis of the different elements of a business website. Behavior and Conversions reports are also provided, giving businesses insight on why their website is performing better or worse.

Google Analytics even helps businesses smartly allocate their budget. Aside from distinguishing functional practices from dysfunctional ones, Google Analytics also allows users to run budget increase/decrease reports and lets them see how different investments affect budgets. Truly, Google Analytics is the all-in-one ROI measurement tool a business needs.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Google Analytics Integrations

The following Google Analytics integrations are currently offered by the vendor:

Aside from APIs that collect, configure, and report on user-interactions with a business’s online content, as well as a number of WordPress plugins, these integrations are also available for Google Analytics:

  • Google Play
  • Google Display Network
  • Google Tag Manager
  • Google +
  • Adsense
  • AdWords
  • Wildfire


Customer Support


Pricing Plans

Google Analytics pricing is available in the following plans:

Free trial
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