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Freshmarketer Review

Freshmarketer OUR SCORE 88%
starting price $99
our score 88%
free trial
  1. What is Freshmarketer
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Freshmarketer ?

Freshmarketer is a conversion rate optimization solution designed to help businesses enhance their online presence and lead conversions through its powerful marketing tools that focus on analytics. Formerly known as Zarget, the software gives users access to a suite of tools to help them understand their customers, monitor their campaign’s effectiveness, and optimize their website for conversion. The software is known for its A/B testing tools, session replay features, and heatmap solutions for better business insight acquisition. A/B testing ensures the effectiveness of website update, blog posts, and content layout. It eliminates the guesswork on whether your strategies are working or not. Session replay helps you visualize your site how your visitors see it and record movements like scrolls, clicks, and keystrokes. Lastly, heatmap enables you to acquire real-time visualizations of your leads and customers that access your website. It lets you pinpoint the factors that include your customer’s location, the device they use, and the duration of their visits.

Product Quality Score

Ease of use
Customer support
Value for money

Freshmarketer features

Main features of Freshmarketer are:

  • A/B testing
  • Funnel analysis
  • Form analytics
  • Split URL testing
  • Heatmaps
  • Polls and feedback
  • Personalization
  • Session replay

Freshmarketer Benefits


The main benefits of Freshmarketer are its integrated website analytics options, real-time reporting and custom pools, and visitor activity tracking. Here are the specifics:

Integrated Site Analytics Option

Freshmarketer provides advanced tools such as A/B testing tools, session replay features, and heatmap solutions so you can monitor your traffic and generate leads. Apart from those, you can also get insights into how visitors arrived at your site and how to understand their behavior.

Real-time Reporting and Custom Polls

Freshmarketer lets you customize the collected reports and data so you can analyze metrics. Through this, you can measure different aspects of marketing campaigns such as likes, duration of visits, and abandonment rates. You can also set up customized polls to acquire responses directly from your site visitors.

Visitor Activity Tracking

The software monitors conversions and learns where visitors move out, allowing you to make adjustments to main paths and gather the activities of visitors in real-time. It also has a Chrome extension that lets you run experiments. Aside from that, the software also enables you to segment your visitors’ data with advanced filter and custom attributes so you can come up with better marketing decisions. Freshmarketer can be linked with web services for data syncing and integrate it with Google Analytics and eCommerce solutions.

More Targeted Customer Experience

Freshmarketer can monitor your visitors’ behavior so that you can customize your website’s contents according to their needs. Through this, your visitors will come back to your site and increase your chance to have improved conversion.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Freshmarketer Integrations

The following Freshmarketer integrations are currently offered by the vendor:

  • Drupal
  • Joomla
  • Google Analytics
  • Kissmetrics
  • WordPress
  • Mixpanel


Customer Support


Pricing Plans

Freshmarketer pricing is available in the following plans:

Free trial