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Medallia Digital Experience Analytics Review

Medallia Digital Experience Analytics OUR SCORE 78%
starting price By quote
our score 78%
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  1. What is Medallia Digital Experience Analytics
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Medallia Digital Experience Analytics?

Medallia Digital Experience Analytics is a behavioral analysis suite that helps users gain actionable insights about their digital audience. This is used in lead generation and online sales and is done by tracking user behavior and generating data about them. These data are then visualized in easy-to-understand ways, making it easier for users to come up with data-driven decisions. The software also helps them improve their websites and track lead performance better based on page traffic and visitor analytics. Medallia Digital Experience Analytics is a tool preferred by many conversion optimization specialists, web analysts, and online marketers. This is because it enables them to see and track customer experience which is the basis for campaigns, designs, sales schemes, and promotions. The solution also enables user sessions to be recorded and analyzed first hand. There are heat maps for usage and mouse-click traffic. These tools make Medallia Digital Experience Analytics indispensable for many professionals.

Product Quality Score

Ease of use
Customer support
Value for money

Medallia Digital Experience Analytics features

Main features of Medallia Digital Experience Analytics are:

  • Form analytics
  • Funnel visualization
  • Error reporting
  • Consultancy services
  • Behavioral alerts
  • Integrates with split testing tools
  • Dynamic heatmaps
  • Tag manager deployment
  • Dedicated account management
  • Visitor session replay
  • Advanced segmentation
  • Adobe Analytics integrated
  • Google Analytics integrated

Medallia Digital Experience Analytics Benefits


The main benefits of Medallia Digital Experience Analytics are its user session replays, audience segmentation, and form analysis. Read more below for more details.

Understanding on-site audience behavior will give you better chances at understanding how to convert visitors to leads and to sales. Converting them would entail the curation of their experiences online to a point where they purchase the products and services offered. The only thing that one can do online is to guide such experiences with better designs, functionalities, and pathways. This is what Medallia Digital Experience Analytics help their users do. They make their operations successful.

Users enjoy the session replays where they can view how visitors behave on their websites in real time. This puts them in their shoes. What’s more, there are dynamic heat maps available as well for a quick view of popular behavior and trends. The audience can also be segmented, which allows users to focus on those that register better ROI. This is also a way to specialize or carve a niche. Forms can also be analyzed for their effectiveness. This is thanks to the form analytics feature. This means that every answer field can be scrutinized for lead scoring. All of these and other features work across different website types such as static ones and dynamic ones.

Medallia Digital Experience Analytics sports an enterprise-grade technology that is easy to deploy and navigate around. It can be integrated with other applications to form a marketing technology stack.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Medallia Digital Experience Analytics Integrations

The following Medallia Digital Experience Analytics integrations are currently offered by the vendor:

  • Adobe Analytics
  • Adobe Target
  • Google Analytics
  • Google Tag Manager
  • Maxymiser
  • Monetate
  • Optimizely
  • Tealium


Customer Support


Pricing Plans

Medallia Digital Experience Analytics pricing is available in the following plans:

Free trial
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