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Cloudinary Review

Cloudinary OUR SCORE 96%
starting price $89
our score 96%
free trial
  1. What is Cloudinary
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Cloudinary?

Mobile and web app developers around the world use Cloudinary to manage an app’s video- and image-related needs. It does all of this in the could with a suite of media management tools. Not only can videos and images be easily uploaded to the cloud with Cloudinary, but it also eliminates the need for other editing software as it already has editing capabilities on offer. With its API capacities, integrating Cloudinary with other web applications can be done without any hassle. Content delivery is fast and as hassle-free, thanks to Cloudinary’s Content Delivery Networks. Cloudinary also has end-to-end solutions for the multimedia needs of every organization, eliminating the need for graphics management tools that can both be complicated and expensive. Aside from integrations with mobile and web applications, Cloudinary also supports the uploading, manipulation, and optimization of images for not just the web, but also for delivery and cloud storage. Users of Cloudinary can privately and securely upload and keep an unlimited number of images. Automatic backup, as well as historical revisions, are also included in the storage. Effects, watermarks, resizing, face detection, and cropping are just some of the things that can be done to manipulate the images. Because of Akamai’s worldwide CDN, images are optimized for any device and are quickly delivered. Image management is also made easy by the RESTful APIs and SDKs utilized by Cloudinary’s media library. Image performance can be dissected and optimized using advanced analytics and reports.

Product Quality Score

Ease of use
Customer support
Value for money

Cloudinary features

Main features of Cloudinary are:

  • Different image file types
  • Different video file types
  • Different Office docs
  • Image API 
  • Optimum upload scale
  • Interactive manual uploads
  • Custom upload widgets
  • Responsive and Retina support
  • Digital Asset Management (DAM)
  • Extract images social media profiles
  • Advanced image resizing & cropping
  • Cloud-based video management
  • Advanced video modification
  • Format conversion
  • Creation of Office file thumbnails
  • Creation of Office file extractions
  • Sprite Image and CSS generation
  • Automatic image optimization
  • Optimization algorithms
  • Content Delivery Network
  • Secure cloud storage
  • Web-based management console
  • Image assessment
  • Organized online media library
  • Multiple Cloudinary accounts
  • Flexible payment and billing options
  • Optimized video transcoding
  • PaaS integration
  • Third-party enhancements
  • Codeless video thumbnail extraction
  • Simple integration
  • Face detection-based manipulations
  • General image editing capabilities
  • URL customization
  • Advanced SEO capabilities
  • Dedicated integration engineer
  • Dedicated account manager
  • Priority technical support

Cloudinary Benefits


The main benefits of Cloudinary are its cloud technology, its image transformations, and its seamless integration.

The host of user-friendly editing tools that come with Cloudinary simplifies how users manage their media. Thanks to its storage engines and CDN, images—whether dynamic or static—are automatically sent to the cloud.

Users can be assured that their resources are organized, backed-up, and retrievable, thanks to Cloudinary’s cutting-edge cloud technology. The software can also scale up to match increased resource management and traffic demands. Clients will experience improvements in app performance as well as in user experience.

Cloudinary users can save up to 90 percent on IT-related expenses since the solution’s extensive video and image tools can cut down on the bandwidth spent on graphics. Rather than getting stuck on repetitive multimedia tasks or handling issues related to media content storage, management, and distribution, Cloudinary users can focus on their deliverables.

Hassle-free image transformations are made possible by Cloudinary’s key features, which include secure upload API, support for private images, version management, image transformation on upload, remote upload from public URLs, and direct uploading from a browser.

Image transformations available to users include format conversion, rounded corners, automatic rotation based on EXIF data or aspect-ratio, opacity manipulation, arbitrary image rotation, image flipping, and image borders.

Multiple image formats are supported by Cloudinary, which include PNG, GIF, WebP, JPG, BMP, SVG, TIFF, PSD, ICO, PDF, and EPS. Just some of the image filters and effects available to users are grayscale, fill light, black & white, vibrancy, sepia, color channels, brightness, sharpen, contrast, tilt shift, saturation, hue, improve, oil paint, blur, pixelate and vignette, gradient fade, and more.

More features that users will surely appreciate are PDF to image conversion, video thumbnail extraction, multiple image merging, social network profile picture extraction, and animated GIFs. Image metadata can be automatically stripped and users have quality control over JPGs. If they have a compatible browsers, users can also have Cloudinary automatically optimize images for WebP delivery. Whatever development framework developers are using, Cloudinary can probably smoothly integrate with it. Currently, Cloudinary supports Ruby on Rails, Android, PHP, iOS, Node.js, Scala, Angular, Java, .Net, Python & Django, jQuery, and more.

Cloudinary further establishes itself as a solution flexible enough to adapt to an existing workflow thanks to the various systems it can integrate with, which include eCommerce, PIM, project management, CMS, and existing DAM solutions. All of this makes it possible for a developer’s custom workflow or mobile and web apps to include media management.

Another benefit Cloudinary users get is how it boosts a site’s speed by freeing up bandwidth that would have been consumed by image uploads and image transformations. Images will now be served on Cloudinary’s CDN, allowing the server to focus on quickly loading web pages. Users whose sites are hosted on limited share servers will definitely appreciate this.

With Cloudinary, the value of a digital asset can be maximized, video and image workflow automated, and visual experiences optimized for different preferences and delivery channels. This is a benefit that will be appreciated by app developers, marketers, web developers, media managers, and creative directors.

Managing digital assets is easy with Cloudinary’s DAM, as it allows users to not just organize folders, but to also securely share them with teams, depending on the role’s assigned to them. Assets can be automatically categorized with machine learning or tagged individually since they are fetched from a URL or uploaded directly to the elastic cloud storage of Cloudinary. Other features that make assets more valuable are video transcription, AI-based face and celebrity detection, as well as OCR. Assets can be easily searched and retrieved based on location, tags, faces, context, colors, format, style, or size. Asset performance and usage are dissected by powerful analytics.

Submission of deliverables can be sped up as the creation of asset variants can be automated by Cloudinary. These include optimization, cropping, enhancement, scaling, and transcoding. This can be done either on-the-fly or at upload. Cloudinary is also user-friendly, with a UI that lets even the least tech-savvy user come up with video and image effects and manipulation that can be used for marketing campaigns.

Companies can come up with custom content that can then be delivered personally, thanks to Cloudinary’s cloud platform. It delivers optimized content that loads quickly, boosting revenue and conversion rates.

Some of the businesses that use Cloudinary include Wired, Buzzfeed, Whole Foods, lululemon athletica, Under Armour, Financial Times, Taboola, Flipkart, Stitch Fix, Neiman Marcus, and Forbes.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Cloudinary Integrations

The following Cloudinary integrations are currently offered by the vendor:

  • Rails
  • Node
  • Django
  • Scala
  • JQuery
  • Angular
  • Java
  • Heroku
  • Windows Azure
  • Engine Yard
  • AppHarbor


Customer Support


Pricing Plans

Cloudinary pricing is available in the following plans:

Free trial
Free Plan
Plus Plan
Advanced Plan
Custom Plans
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