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CallRail Review

CallRail OUR SCORE 84%
starting price $30
our score 84%
free trial
  1. What is CallRail
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is CallRail?

CallRail is a powerful and intuitive call tracking software designed for data-driven marketers. This platform measures search call conversions and digital and offline marketing campaigns. It also features call recording that improves customer service and makes the process of coaching the staff more efficient. In addition, the software helps users review, as well as annotate, phone calls in a breeze. CallRail users will also find the platform’s capability to capture the visitor’s journey before and after making the call valuable. The platform also offers call tracking capabilities that allow users to manage multiple clients, locations, and even businesses from a single account. The platform also features a call flow builder and allows users to set up new call tracking numbers easily.

Product Quality Score

Ease of use
Customer support
Value for money

CallRail features

Main features of CallRail are:

  • Keyword Call Tracking
  • In-Depth Caller Context
  • AdWords call tracking
  • Call recording
  • SMS/Voicemail
  • Campaign-Level Call Tracking
  • Static & Offline Call Tracking
  • Local & Toll-free numbers
  • Call Analytics Dashboard
  • Custom call flows
  • Calls sent to multiple phones
  • Visitor Timeline
  • Call Scheduling
  • Dynamic number insertion
  • Call Follow Up
  • Quick setup
  • Visitor & Keyword-Level Tracking
  • SIP Routing
  • Agency call tracking
  • Lead Capture
  • Dynamic Website Call Tracking
  • Multi-Channel Call Attribution
  • Email Notifications
  • Interactive Menus

CallRail Benefits


The main benefits of CallRail are its functionalities that help users measure and understand conversions, real-time reporting, marketing functionalities, call analytics dashboard and a plethora of other helpful features. Here are more details:

Measuring and Understanding Conversions

The platform helps in understanding which websites, search words, and campaigns are driving conversions. It comes with a visitor timeline feature where users can view the complete customer journey on their website. The conversion-related information is then fed to Google Analytics. On top of that, t also optimizes the call tracking campaigns in AdWords.

Real-time Reporting

CallRail features real-time reporting which allows users to know when a call is received and determine which of their campaigns are delivering results and bringing a good return on investment.

Marketing Functionalities

CallRail helps in identifying which among the marketing channels that a business uses are generating more calls. Aside from that, the platform measures call leads received from direct email, radio, TV, newspaper, and other traditional means of advertising. Users can also gather important caller information using the platform so they can understand their callers and provide better service.

Call Analytics Dashboard

CallRail’s call analytics dashboard presents information about individual calls. It also helps users understand effective campaigns and visualize trends.

Plethora of Helpful Features

Among the noteworthy features of CallRail are its email notification functionality, which keeps users updated when a lead comes in and a visitor timeline that displays a site visitor’s activities and browsing behaviors. This allows CallRail users to determine which of their website pages delivers most of the phone calls they receive. The functionalities of the software are not limited to the built-in ones. It also offers seamless integration with numerous marketing, analytics, as well as sales software such as Salesforce, Google Adwords and Analytics. Last but not least, it supports voicemail transcription, SMS, lead capture, and the ability to conduct follow-ups.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

CallRail Integrations

The following CallRail integrations are currently offered by the vendor:

  • KISSmetrics
  • WordPress
  • Google Analytics & AdWords
  • Salesforce


Customer Support


Pricing Plans

CallRail pricing is available in the following plans:

Free trial
By quote