Discover the leading SaaS software comparison site

Each month we help +100k companies to find efficient online tools

Act-On Review

Act-On OUR SCORE 88%
starting price $900
our score 88%
free trial
  1. What is Act-On
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Act-On ?

Act-On is a marketing automation software built by digital marketing experts who also worked on the powerful vaunted filtering based recommendation system of Amazon. This platform is new in the marketing automation environment but has already been displaying incredible performance which is not shocking considering the reputation of its founders. It comes loaded with features and tools that can easily compete with other leading solutions available in the market these days.

Product Quality Score

Ease of use
Customer support
Value for money

Act-On features

Main features of Act-On are:

  • Search history
  • Content creation
  • Landing page builder
  • Competitor comparison
  • Email marketing
  • Traffic analysis
  • Multiple accounts & users
  • Consulting & coaching
  • Email builder
  • Visitor tracking
  • SEO audit
  • Event management
  • Keyword analysis
  • Integrations
  • A/B testing
  • SEO audit tool
  • Social media tools
  • AdWords tracking
  • Lead generation
  • Lead management
  • Instant insights on campaigns

Act-On Benefits


The main benefits of Act-on are its user-friendly set-up, social media marketing functionalities, powerful lead tracking support, lead generation capabilities and powerful integrations. Here are more details:

User-Friendly Set-up

Aside from the vast set of tools and features, Act-On is also known for its being user-friendly which lets users create landing pages in a breeze and get them running without breaking a sweat. Setting up as well as running campaigns is also a piece of cake even for individuals who are not tech-savvy.

Social Media Marketing Functionalities

Another incredible feature offered by this system is its set of social media marketing functionalities. You can include social media buttons to the emails you send to your customers using this system and even study the patterns and actions that happen in your social media channels through the traffic analysis.

Powerful Lead Tracking Support

Many users also commend the powerful lead tracking tools of this software. You can use this platform to track inbound marketing information. Specifically, this will help you determine which activities that come from measurements such as referring sites and Google PPC Tracking, as well as search terms, acquires attention or most hits.

Lead Generation Capabilities and Integrations

Another notable benefit of Act-On is its capability to design as well as implement lead generation campaigns. This capability, in addition to other functionalities, can be extended through the platform’s integration with tons of business applications and systems which results in faster and streamlined processes and workflows. With this platform at disposal, you can improve the efficiency of your organization and get more things done.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Act-On Integrations

The following Act-On integrations are currently offered by the vendor:

  • Microsoft Dynamics CRM
  • LinkedIn
  • Azalead
  • GoToWebinar
  • Wistia
  • Facebook
  • Cisco WebEx
  • BrightInfo
  • Grow
  • ClearLogin
  • Twitter
  • Formstack
  • Oktopost
  • Bitium
  • Pipeliner CRM
  • Ion Interactive
  • Google AdWords
  • SugarCRM
  • NetSuite CRM+
  • VidYard
  • VisitorTrack
  • Justuno
  • Logicbox
  • 10to8
  • LiveHive

Customer Support


Pricing Plans

Act-On pricing is available in the following plans:

Free trial