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Qwaya Review

Qwaya OUR SCORE 90%
starting price $149
our score 90%
free trial
  1. What is Qwaya
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Qwaya ?

Qwaya is a set of business tools used for social media marketing. It provides users with unique software that aids them in driving campaigns for their business through Facebook ads. This enables small businesses that market on Facebook to get boosted regardless of their goal, be it to advertise their fan page, drive traffic to their website, etc. It also offers an ad creation workflow that is efficient, saving them effort and time but is still highly capable of producing results. The system utilizes the Facebook ad tool which is equipped with loads of functionalities, such as ad creations and ad scheduling. It even has more features than Facebook’s own Ad manager and Power Editor. It also integrates with Google Analytics to obtain reliable data overview.

Product Quality Score

Ease of use
Customer support
Value for money

Qwaya features

Main features of Qwaya are:

  • Automatic campaign creation
  • Rules setting
  • Ads A/B testing
  • Users
  • Excel report
  • Facebpok assets
  • Audience A/B testing
  • Folders
  • URL builder
  • Scheduling
  • Templates
  • Graphical reporting

Qwaya Benefits


The main benefits of Qwaya are the rich features it’s packed with to support marketing campaigns, the capability to test ads before launching them, graphical reports, and the multiple ways to add tracking URL. Here are more details:

Robust marketing campaign tools

Through auto splitting targeting by granular segments and using a side-by-side comparison, Qwaya looks for the most ideal audiences for specific ads. The audience can be split into different segments based on the criteria they’re targeting. Users are also able to try a different combination of images and texts to make the process less time consuming while coming up with the ones that could perform best.

Ad testing

Qwaya is capable of testing all types of ads and placements such as Install Ads for Mobile Apps and News Feed Ads. Once they are ready to be published, audiences and ads are combined automatically, added to the campaign, and then placed in a folder structure. This is handy for keeping things organized especially for large scale campaigns.

Graphical reporting

There is a graphical reporting feature that allows users to get a quick overview of the performance of their campaign. Not only that, but it can also aid in return optimization by spotting trends early. Also, all Facebook assets such as Ad accounts, Events, Apps, and Pages can be gathered in a single location for better organization.

Tracking URL

Qwaya gives users the options to either make custom tracking URLs through campaigns, ad variables, and ad set or they can add a tracking URL using Google Analytics standard. For every ad published, a URL is automatically created which is convenient since users are given ways to monitor their ads’ performance immediately.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Qwaya Integrations

The following Qwaya integrations are currently offered by the vendor:

  • Excel
  • Google Analytics


Customer Support


Pricing Plans

Qwaya pricing is available in the following plans:

Free trial