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OptinMonster Review

OptinMonster OUR SCORE 84%
starting price $9
our score 84%
free trial
  1. What is OptinMonster
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is OptinMonster?

OptinMonster is a lead generation software that has various tools to help you and your team create attention-grabbing pages. It enables you to improve your targeting strategies, either through its personalized and custom messages or through the actionable insights and reports it yields. This platform targets all of those who are on the hunt for a solution that can improve website conversions, reduce cart abandonment, and grow their business. Bloggers, eCommerce owners, and even large marketing agencies may find this platform useful and beneficial. To help you and your team achieve your goals, OptinMonster offers the ability to help you create visually appealing pages. Furthermore, through geo-location tagging, among other features, this platform also allows you to target and segment more effectively to achieve optimal conversions. Finally, OptinMonster provides you and your team with actionable insights and reports to further improve your targeting and lead generation strategies.

Product Quality Score

Ease of use
Customer support
Value for money

OptinMonster features

Main features of OptinMonster are:

  • Optin Form
  • Geo-Location Tagging
  • Drag-and-Drop Builder
  • Yes/No Forms
  • Success Message
  • Canvas
  • Effects
  • Lightbox Popup
  • Welcome Mat
  • Floating Bar
  • InactivitySensor
  • Campaign Scheduling
  • Referrer Detection
  • Targeting
  • Follow-Up Campaigns

OptinMonster Benefits


The main benefits of OptinMonster are drag-and-drop builder, campaign implementation tools, targeting efficiency, and actionable insights and reports.

Drag-and-Drop Builder

OptinMonster is a lead generation software that offers an easy-to-use interface for its page builder feature. By dragging and dropping elements, you can customize this platform’s pre-loaded templates, create inviting forms, and optimize mobile-friendly popups. This ability helps you and your team create attention-grabbing pages, which can increase conversion rates and visitors.

Campaign Implementation Tools

Aside from web pages, OptinMonster also provides campaign implementation tools to help you and your team conduct different types of campaigns. For instance, you can utilize this platform’s tools to create a lightbox popup, a fullscreen welcome mat, and a countdown timer, among many others. Moreover, you can also set up campaign triggers such as when visitors abandon their participation or when they have scrolled through a specific part of your page.

Targeting Efficiency

Beyond the activity on your pages, OptinMonster also helps increase lead conversion through targeting tools. You can use this platform to show targeted messages according to which site or platform led them to your page. You can also offer promotions depending on who has returned to your page. Geo-location, device-based, and cookie retargeting are also part of this platform’s capabilities.

Actionable Insights and Reports

The final benefit of OptinMonster is that it offers actionable insights and reports. This platform simplifies A/B testing and behavioral automation, which can increase your conversions. Furthermore, its smart success feature allows you to offer new promotions to people who are already part of your campaign. Finally, its conversion analytics lets you know what to improve and how to achieve your desired results.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

OptinMonster Integrations

The following OptinMonster integrations are currently offered by the vendor:

  • HubSpot
  • Marketo
  • InfusionSoft
  • Zapier
  • MailChimp
  • Aweber
  • Constant Contact
  • SalesForce
  • WordPress
  • Facebook
  • CRM and Email Marketing Software Applications


Customer Support


Pricing Plans

OptinMonster pricing is available in the following plans:

Free trial
Basic Plan
Plus Plan
Pro Plan
Growth Plan
Enterprise Plan
Contact vendor