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Iterable Review

Iterable OUR SCORE 88%
starting price By quote
our score 88%
free trial
  1. What is Iterable
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Iterable?

Iterable is an email marketing solution designed with an easy-to-use interface for personalized messages. Created for sales and promotions, this software helps engage users through well-structured communications and multiple channels. Iterable allows businesses to create multi-tier campaigns and makes these campaigns easy and efficient so you can save money and time. Modern marketers have appreciated Iterable for its benefits offered and its ability to let them obtain their marketing goals without worrying about operational costs. With Iterable, you can choose among email, SMS, and mobile push notifications, depending on your customers' preferences with regard to your site, app, and previous campaigns. Iterable has been featured in The Wall Street Journal, Forbes, VentureBeat, and TechCrunch.

Product Quality Score

Ease of use
Customer support
Value for money

Iterable features

Main features of Iterable are:

  • Unlimited Segments
  • Triggered Campaigns
  • Convert Segments
  • Workflows
  • Multi-Channel
  • Marketer-Friendly
  • 360-Degree Profiles

Iterable Benefits


The main benefits of Iterable are triggered campaigns, multiple segments, and personalized messages. Read on to understand further.

With Iterable, you can run your own campaigns fast and easy. It enables you to create targeted blasts or triggered campaigns that may increase user engagement to greater heights. You can also run campaigns on single or multiple segments using the same tool kit. The software sends emails, SMS messages, and push notifications to your customers as reminders of your company. Regardless of what mode of communication you are using, the platform will work without any hassle.

You can also prepare personalized messages and schedule to send them at your preferred time. Iterable can handle all kinds of messages from different channels and this capability is one of the main reasons for its success. With Iterable, you can also create a complicated workflow quickly even if you don’t have prior coding knowledge. This means that even if you or your sales team are not proficient in the field of programming, you can use it to create a process.

Its Workflow Designer makes it easy to trigger another workflow, introduce delays, kick-off actions, and run filters. The software lets you experiment everything under your campaigns all by yourself.  Moreover, it offers a 360-degree view of your customers using a flexible data model. It supports you in creating groups of customers using the same tools. This market segmentation offers a basis so you can take important marketing decisions ahead.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Iterable Integrations

The following Iterable integrations are currently offered by the vendor:

  • Boomtrain
  • Google Analytics
  • Litmus
  • Magento
  • mParticle
  • Mixpanel
  • Segment
  • SparkPost
  • Mandrill
  • Dyn
  • SendGrid

Customer Support


Pricing Plans

Iterable pricing is available in the following plans:

Free trial
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