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dotdigital Review

dotdigital OUR SCORE 88%
starting price By quote
our score 88%
free trial
  1. What is dotdigital
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is dotdigital?

dotdigital is a modern web-based customer engagement platform built for e-commerce, B2B and B2C marketers. Powered with the latest customer engagement technology, users get a centralized omnichannel platform to maintain a connected engagement with their customers across all touchpoints. To leverage its technology, it seamlessly integrates with e-commerce platforms for users to deliver a cohesive and updated experience with their existing systems. dotdigital is equipped with tools for gathering leads, converting them into customers, and maintaining and building relationships with them. The tool can be customized based on what you want your marketing efforts to focus on -- whether it's increasing ROI, delivering automated campaigns, improving communication, or boosting productivity. It even has a team of experts to help users develop the right solution to match their unique business needs.

Product Quality Score

Ease of use
Customer support
Value for money

dotdigital features

Main features of dotdigital are:

  • Profiles
  • Personalization
  • Segmentation
  • Communication tools
  • Powerful integrations
  • Real-time APIs
  • Offline mode
  • Automation
  • Reporting

dotdigital Benefits


The main benefits of dotdigital are its easy-to-design emails, smart automation, and omnichannel marketing automation tools. For more information, check out its benefits below:

Easy-to-design emails

dotdigital’s EasyEditor has a drag-and-drop capability, making it easy for users to create, test and deliver emails. Various design options are available for you to customize it according to your campaign’s purpose or theme. This optimizes personalizing campaigns to match your intended recipient. The emails are intuitive as well. You can add images, videos and CTAs (call to actions) to boost engagement and conversion.

Smart automation

At the core of dotdigital is its intelligent automation builder. It manages lifecycle marketing so you can reach customers at every stage of their journey. Users don’t even have to spend time in preparing the automation as there are available pre-built templates by experts. You can also amplify its impact with personalized re-targeting.

Omnichannel marketing automation solution

dotdigital is packed with essential omnichannel marketing tools for marketers to deliver engaging experiences across channels. You can create cohesive and engaging campaigns for SMS, social media, email, mobile, and web to increase conversions and maximize opportunities. This way, you can improve engagements, whether for recovering lost leads or re-engaging lapsed subscribers.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

dotdigital Integrations

The following dotdigital integrations are currently offered by the vendor:

  • WooCommerce
  • Shopware
  • WisePops
  • Shopify Plus
  • BigCommerce
  • Salesforce
  • Yieldify
  • purple
  • Microsoft Dynamics
  • Magento
  • Zapier
  • Antavo
  • Klevu
  • BlueVenn
  • Nosto
  • MailshotMaker by Royal Mail
  • Leads Bridge
  • PieSync
  • LoyaltyLion
  • Sana Commerce
  • Commerce Cloud
  • JustUno


Customer Support


Pricing Plans

dotdigital pricing is available in the following plans:

Free trial
Quote-based Plan
Contact vendor