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  1. What is
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is is a cloud-based solution for marketing and communications teams to collaborate for social media and content marketing all in one place. A Koblenz-based German-owned company, was officially established as a full-fledged social media and content marketing platform in February 2017. allows teams to plan, create, and publish communications initiatives utilizing just one platform. It is divided into several modules: content strategy, dashboard, inspiration, idea management, topic plan, editorial plan, editorial calendar, social media publishing, event management, campaign management, media library, dialog, and analytics. Taken together, these capabilities and tools provide users with a centralized system for content ideation, planning, management, and performance analysis. As such, eliminates the need for separate tools and applications, while effectively orchestrating all your collaboration, communications, and analytics needs.

Product Quality Score

Ease of use
Customer support
Value for money
TOTAL SCORE features

Main features of are:

  • Content planning
  • Content strategy and campaign management
  • Editorial calendar
  • Drag and drop content rescheduling
  • WYSIWYG editor
  • Media library
  • Content discovery
  • Multiple-channel publishing
  • Cross-publishing
  • Cross-platform community management Benefits


The main benefits of are discovering content inspiration; planning, strategizing, and managing campaigns; creating content with the built-in editor; and publishing across multiple channels.

As an all-in-one CMS software for social media and content marketing, is ideal for small and medium-sized organizations, agencies and chain stores, and enterprises. The benefits are further explained below:

Discover content inspiration

You can find inspiration for your next project from your preferred blogs or websites by utilizing the inspiration module of powered by Feedly. With a single click, you can create an idea or convert the inspiration into content and then publish it. 

Plan, strategize and manage campaigns

Strategize your content: identify your personas and target group, define your goals and KPIs, and specify the format and type of your content. 

These parameters are then captured automatically in the editorial calendar, which is customizable according to every team member’s needs. There is also an online editing feature that allows users to modify the content right in the editorial calendar.

Create content with the built-in editor

The built-in WYSIWYG editor allows you to create content for all platforms whether it is for social media posts, blogs, press releases, and interviews.

It also comes with an integrated photo editor to use for photo cropping, setting filters, correcting, placing text, free-hand painting, applying overlays frames.

Publish across multiple channels

With, you can do away with separate content planning and publishing software. You can plan, create, and schedule the future publication of your content right on the same platform. also integrates Facebook Ads Manager to allow your content marketing team to utilize Facebook Ads functionalities without leaving the platform.

Monitor and listen lets you discover how well your efforts are impacting the web and social media. It features monitoring and listening solutions which you can integrate so you won’t miss any mentions in social media, forums, blogs, or news portal.

These results can be incorporated in the content area or via a dialog module, allowing you to engage and have a conversation with your audience.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online Integrations

The following integrations are currently offered by the vendor:

  • LinkedIn
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube
  • WordPress
  • Feedly
  • Talkwalker

Customer Support


Pricing Plans pricing is available in the following plans:

Free trial
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