What is Clarizen? Clarizen is an online project management software that enables users to manage projects collaboratively and automate workflow to work more efficiently. The software provides users a well-defined work structure…
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What is Xero? Xero is an online accounting application that is designed to meet the needs of small businesses in multiple industries. The app is used by small business owners to handle…
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What is Sisense? Sisense is making business intelligence (BI) analytics easy with its simple drag-and-drop and scalable end-to-end BI processes that help to prepare, analyze, and visualize multiple complex datasets quickly. Even…
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What is TalentLMS? TalentLMS helps users do more than just create courses and organize educational materials. It simplifies and bolsters the whole training process. TalentLMS is cloud-based and easily accessible to learners.…
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According to a report from Gartner, the SaaS market will breach the $33-billion mark this year. Considering that the market was worth $20 billion a couple of years back, it is clear that…
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What is Samanage? Samanage is a leading IT service desk and asset management software. The application can be deployed as a cloud-hosted, SaaS product. There is no need for hardware or software…
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What is 3dcart? 3dcart was founded in 1997 and has since evolved into a popular e-commerce platform that is used by thousands of merchants all over the world. The platform is highly…
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What is eXo Platform? eXo Platform is a top quality social networking app that is also designed as a smart collaboration tool. It offers an intuitive interface that is “social” in design…
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What is RingCentral? On-premise PBX phone systems are old-fashioned and they are expensive too as you have to pay for the hardware, software, operating cost, etc. Cloud-based phone systems like RingCentral are…
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The print ad on the right was released by McGraw-Hill Publishing Co. in 1958 and was targeting specifically B2B companies. It was created by Gilbert Morris, and became known as “the best…
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What is LiveAgent? LiveAgent is a help desk system launched in 2007 designed to help businesses handle customer inquiries and support requests through multiple support channels. The platform is loaded with a…
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The collaboration software sector is getting crowded as more collaborative apps enter the market, not to mention other business solutions like CRMs crossing over to this software category. Having the best features…
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Have you noticed that SEO has changed a lot over the past three years? Where before you simply targeted keywords around your product category to rank in SERPs, today, this strategy may…
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B2B software vendors operate on such a tight customer base that marketing in this field is a niche game. I’ve already written about ten ideas where to promote your SaaS product and…
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Business intelligence nowadays is not about mining data to get questions answered. It has pushed its way to a mechanism which actually helps businesses ask the right questions. In order to make the…
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Paid advertising costs an arm and leg, but unlike organic marketing, paid channels are more measurable and predictable tp help SaaS startups to lay down a clear lead-to-conversion path, while they grow…
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What is PipelineDeals? PipelineDeals is a very powerful CRM tool yet does not confuse inexperienced CRM users. This platform presents users with an intuitive and very user-friendly interface that can take a…
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What is Teamgate? Teamgate is a full process Sales CRM simply and smartly designed to strengthen your entire sales experience. Teamgate’s award-winning web based software better manages your sales teams through every…
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If you think landing pages serve conversion, you’re thinking about it in B2C terms, where sales are direct and immediate. In B2B, where a sale takes a longer time to close, a…
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There is a very effective way to increase user trust of your website, but, ironically, it has nothing to do with your site. It is based on B2B review directories. Let us…
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What should be the right lead generation tactic for your B2B software? The best channel should, not just increase, but scale sales. Likewise, it shouldn’t quickly reach a plateau; rather, it should…
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Video marketing in B2C has been well documented to increase sales by over 50% for example for big online stores such as Best Buy, Newegg, and Under Armour. Meanwhile, B2B marketers are yet…
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By the time customers contact you, 57% of their buying decision has already been made, according to the Google/CEB’s Marketing Leadership Council (2013). They have researched information about your software, compared it…
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Nowadays, buyers go online to check out user reviews, peer recommendations, and feedback ratings before buying a product or service. More often than not, people view that the most difficult step in…
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There is such a thing as free lunch in B2B marketing if you’re creative and innovative. But you still have to work to get it even if it doesn’t cost you a dime.…
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For many years now, the Internet has shifted the way consumers research and buy goods and services. The rise and growth of product directories for example has made it possible for consumers…
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What is eStreamDesk Helpdesk? EStreamDesk is a robust helpdesk service that you can utilize to manage customer requests for your business. The product is a Web-hosted ticket-tracking application that offers top rate…
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What is TeamSupport? TeamSupport is billed as a complete customer support suite that enables you to communicate and collaborate more effectively, between and among your departments, resources, and clients for a more…
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What is Kayako? Kayako is offered either as a web-based or on-premise helpdesk software that places all your support channels in a single location to help you track customer queries more efficiently.…
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What is Wrike? Wrike is a web-based project management software tool that makes work easier, faster, and more efficient in distributed and co-located groups. The package is flexible and allows multifunctional groups…