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By Arthur Zuckerman
In Guides
May 31st, 2017
0 Comments
6473 Views
B2B marketing is currently based almost exclusively on trust and credibility, and there is no sure way to ensure how content about you is spreading across the web and where your potential customers will come into first contact with your brand. Building trust, however, used to be one of the most expensive and time-demanding tasks […]...
By Arthur Zuckerman
In Guides
May 31st, 2017
6 Comments
6964 Views
The attitude and buying choices of clients have always been formed by reviews they could read online. The power of such reviews is significant in all types of market sectors and industries, from booking travel destinations to purchasing retail products. Even the technology sector—particularly B2B and SaaS solutions—is fast changing along with the rising impact [&hellip...
By Arthur Zuckerman
In Guides
May 31st, 2017
1 Comment
4317 Views
Today user reviews are a very popular factor affecting the buying process in a wide array of industries, from retail products to hotel bookings, with review platforms like Amazon and Yelp being important influencers. Buying process for B2B software doesn’t differ from ordinary products in that regard. Business buyers refer to peer recommendations to check out [&h...
By Arthur Zuckerman
In Guides
Jan 27th, 2016
0 Comments
0 Views
What is RingCentral? On-premise PBX phone systems are old-fashioned and they are expensive too as you have to pay for the hardware, software, operating cost, etc. Cloud-based phone systems like RingCentral are the alternative as they offer many great features at much lesser cost. The vendor takes care of all the software and maintenance, plus […]...
By Arthur Zuckerman
In Guides
Jan 13th, 2016
0 Comments
13 Views
The print ad on the right was released by McGraw-Hill Publishing Co. in 1958 and was targeting specifically B2B companies. It was created by Gilbert Morris, and became known as “the best B2B advertisement of the 20th century.” Many B2B marketers still consider it gospel: The takeaway lesson for you is that customers will buy […]...
By Arthur Zuckerman
In Uncategorized
Jan 13th, 2016
0 Comments
15 Views
What is LiveAgent? LiveAgent is a help desk system launched in 2007 designed to help businesses handle customer inquiries and support requests through multiple support channels. The platform is loaded with a myriad of help desk features including ticket management and live chat. Among the tools they offer are universal inbox, hybrid ticket steam, automated […]...
By Arthur Zuckerman
In Uncategorized
Jan 8th, 2016
0 Comments
87 Views
It can be a hard task for entrepreneurs and business owners to select a suitable project management solution from the hundreds of apps available in the market. In this article we’ll try to hep you by comparing Wrike and Trello, two of the most popular project management applications. Read on to learn more about their strengths […]...
By Arthur Zuckerman
In Guides
Dec 28th, 2015
0 Comments
286 Views
The collaboration software sector is getting crowded as more collaborative apps enter the market, not to mention other business solutions like CRMs crossing over to this software category. Having the best features and customer service today is not enough to guarantee market penetration. You also need to be on top of your online marketing game […]...
By Arthur Zuckerman
In Guides
Dec 9th, 2015
0 Comments
430 Views
Have you noticed that SEO has changed a lot over the past three years? Where before you simply targeted keywords around your product category to rank in SERPs, today, this strategy may no longer work because of the following trends: Search prefers user-focused sites like review aggregators over product sites Search returns content rather than […]...
By Arthur Zuckerman
In Guides
Dec 4th, 2015
0 Comments
309 Views
B2B software vendors operate on such a tight customer base that marketing in this field is a niche game. I’ve already written about ten ideas where to promote your SaaS product and I’ve pointed out that you need to identify your niche and dominate that category. Granting that you have that niche firmly fixed in […]...
By Arthur Zuckerman
In Guides
Oct 12th, 2015
0 Comments
1333 Views
Paid advertising costs an arm and leg, but unlike organic marketing, paid channels are more measurable and predictable tp help SaaS startups to lay down a clear lead-to-conversion path, while they grow their organic online presence. There is little guesswork involved when you understand how various paid channels work best for which situation. In this […]...
By Arthur Zuckerman
In Uncategorized
Sep 21st, 2015
0 Comments
947 Views
What is Freshservice? Designed and developed to help businesses of all sizes to deliver top class customer service via a cloud-based customer support platform, FreshService make it all easy with its plug and play ITIL construction. FreshService complies with the best customer support practices and does so without requiring clients to get expert opinions and […]...
By Arthur Zuckerman
In Guides
Sep 16th, 2015
0 Comments
875 Views
What is PipelineDeals? PipelineDeals is a very powerful CRM tool yet does not confuse inexperienced CRM users. This platform presents users with an intuitive and very user-friendly interface that can take a lot of complicated CRM processes and operations, enabling businesses to have total control with their customer relations and deliver topnotch service to their [&hel...
By Arthur Zuckerman
In Uncategorized
Sep 16th, 2015
0 Comments
1045 Views
What is TradeGecko? A very beautiful and powerful cloud-based inventory management platform, TradeGecko has been the choice for smart and successful business managers, SME wholesalers, and distributors. With TradeGecko, all sale and supply processes are easy, fact, and detailed. TradeGecko flaunts a very loaded feature set that includes inventory management, sales and ...
By Arthur Zuckerman
In Uncategorized
Sep 16th, 2015
0 Comments
1251 Views
What is HouseCall Pro? Managing a business organization via a smartphone is now very possible with HouseCall Pro, a field service solution that is a perfect tandem for professionals in the wide range of field service industries like lawn care, house maintenance, pest control, plumbing, and construction to name a few. HouseCall Pro has key […]...
By Arthur Zuckerman
In Uncategorized
Sep 16th, 2015
0 Comments
812 Views
What is Toonimo? Toonimo makes creating walkthrough fun and very human. This SaaS digital walkthrough platform lets users lay over a human voice and graphical annotations on various online materials such as web pages to facilitate, guide, or influence visitors. Toonimo is a perfect walkthrough application for online sites that with products, services, and other [&helli...
By Arthur Zuckerman
In Uncategorized
Sep 16th, 2015
0 Comments
639 Views
What is Sandglaz? Sandglaz is a lean project management applications designed for dedicated agile teams. It provides a clean yet very smart interface that allows users to make plans and then quickly make adjustments as they go. Sandglaz links the gap between simple task lists and complex and rigid Gantt charts. With Sandglaz, users can […]...
By Arthur Zuckerman
In Uncategorized
Sep 15th, 2015
0 Comments
747 Views
What is MyOwnConference? MyOwnConference presents businesses with a quick, customizable, and user-friendly online platform whenever they need to conduct business meetings and conferences with clients, colleagues, and employess from other locations. Users can also use MyOwnConference for training and learning purposes such as webinars and presentations. Webinar recordin...
By Arthur Zuckerman
In Uncategorized
Sep 15th, 2015
0 Comments
1122 Views
What is Booksteam? BookSteam is a cloud-hosted, feature packed online appointment app that gives users that unparalleled flexibility in scheduling and managing appointments online. Whether you are teaching classes, attending multiple events or meeting a client, BookSteam makes organizing your schedule easy. Since it is cloud-hosted, companies are spared from the hassle...
By Arthur Zuckerman
In Uncategorized
Sep 15th, 2015
0 Comments
695 Views
What is ShopSite? ShopSite has a long and extensive history of providing users with top notch shopping cart software and tools designed for small and medium-sized businesses. Established in 1996 under the name iCentral, ShopSite continues to create innovative eCommerce products including Store Setup Wizard, Digital Coupons, Associates, Inventory Tracking, and many othe...
By Arthur Zuckerman
In Uncategorized
Sep 15th, 2015
0 Comments
556 Views
What is Rubberstamp? Rubberstamp.io is a generic yet very effective solution for companies that are looking to manage all purchase order-related tasks and processes with ease and speed. With Rubberstamp.io, employees can easily load up POs with invoices using any device like smartphones, tablets, and desktops. Managers can quickly view POs and approve or reject [&helli...
By Arthur Zuckerman
In Guides
Sep 10th, 2015
0 Comments
1285 Views
If you think landing pages serve conversion, you’re thinking about it in B2C terms, where sales are direct and immediate. In B2B, where a sale takes a longer time to close, a better landing page metric is click-throughs. That is, for a software vendor landing pages are effective to generate leads, not to convert a sale. […]...
By Arthur Zuckerman
In Guides
Sep 8th, 2015
0 Comments
1103 Views
There is a very effective way to increase user trust of your website, but, ironically, it has nothing to do with your site. It is based on B2B review directories. Let us explain: in the recent Google/Millward Brown study on the changing face of B2B marketing, the search engine reported that buyers conduct an average of […]...
By Arthur Zuckerman
In Guides
Aug 26th, 2015
0 Comments
1001 Views
What should be the right lead generation tactic for your B2B software? The best channel should, not just increase, but scale sales. Likewise, it shouldn’t quickly reach a plateau; rather, it should be, to use an energy analogy, a reusable resource that delivers recurring leads for the longest time. In many cases, a lead channel’s […]...
By Arthur Zuckerman
In Guides
Aug 12th, 2015
0 Comments
1289 Views
By the time customers contact you, 57% of their buying decision has already been made, according to the Google/CEB’s Marketing Leadership Council (2013). They have researched information about your software, compared it with your competition, and had an opinion if you’re worth the try. The question is, what if during their research they didn’t feel […]...
By Arthur Zuckerman
In Uncategorized
Jul 28th, 2015
0 Comments
1447 Views
Rebirth Financial calls itself America’s small business experts. This company was launched in 2010 and has helped small businesses access millions of dollars. Rebirth Financial is based in New Orleans, Louisiana. This lender is a pioneer in financial innovation as it allows individuals and institutions to lend alongside each other, to help the growth of […]...
By Arthur Zuckerman
In Uncategorized
Jul 27th, 2015
0 Comments
1521 Views
Cashcorner.com was founded in 2006 and the company says it has helped millions of customers get credit in times of emergencies. The company’s website states that it has provided more than $575 million in total loan requests since its inception. Cashcorner.com is not a lender, but a lending network. It provides a free service and […]...
By Arthur Zuckerman
In Uncategorized
Jul 27th, 2015
0 Comments
1652 Views
ACE Cash Express is a leading financial services company that provides short-term consumer loans, bill pay and prepaid debit card services. Its website states that this company is the largest owner-operator of check cashing stores in the U.S. ACE Cash Express was founded in 1968 and is a good alternative to traditional banking sources if […]...
By Arthur Zuckerman
In Uncategorized
Jul 24th, 2015
0 Comments
1252 Views
Ferratum UK is a member of Ferratum Group based in Finland, which provides consumer loans in 19 countries in Europe as well as Australia and New Zealand. This lender offers easy and fast loans to consumers. You can apply online or on a mobile device and get approved in minutes. The online application can be […]...
By Arthur Zuckerman
In Uncategorized
Jul 24th, 2015
0 Comments
1077 Views
Wonga is a well-known microloan lender in the UK. This company also provides short term loans in Spain, Poland, Canada, and South Africa. If you need cash urgently for an emergency, try Wonga.com. The lender details all costs upfront and takes a single repayment. You can select the date when you wish to repay. Wonga […]...
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