LeadSquared Reviews: Pro, Cons & Pricing of the Leading Marketing Automation Software

In Guides
July 18, 2017

What is LeadSquared?

LeadSquared is a comprehensive customer acquisition platform that quickly drives forwards leads down your sales funnel. The app is specifically designed for small and medium-sized businesses and helps to speed up their lead capture process with automation, responsive landing pages, and effortless lead collection from a range of sources. These sources include lead generation websites, chat, website, phone calls, incoming messages and others. LeadSquared also offers a variety of sales and marketing features including marketing insights, behavioral insights, sales funnel, segmentation, and drip marketing, to name a few.

How can LeadSquared help your business? This application can capture all your leads across all online and offline sources, track and nurture them to become sales ready, help your sales reps identify and follow-up the leads they can close, and provides deep analytics that give actionable insights on what is working and what needs to improve.

LeadSquared is utilized by more than 15,000 sales and marketing professionals. This solution can increase the sales velocity of your business with sales automation, lead qualification, and lead management. You can use the 15 days risk-free trial to try out the system’s features before you decide to shell out your money for the paid packages. The vendor offers reliable customer support as well as training for new users. Read on below our The LeadSquared reviews to know more about its benefits, pricing and technical specs.

Product Quality Score:

Main functionalities
Collaboration features
Ease of Use
Help & Support
Media Rating

Main Features

  • Drip Marketing
  • Lead Capture Automation
  • Lead Engagement Index
  • Marketing and Sales Analytics
  • Marketing Automation
  • Marketing Insights
  • Personalization
  • Responsive Landing Pages
  • Sales Insights
  • Seamless Lead Capture
  • Segmentation
  • Website Widgets

List of Benefits

In our LeadSquared reviews the software has been distinguished with our Great User Experience Award and Rising Star of 2017 Award:

LeadSquared stands above its competitors because it offers more features than standard sales and marketing automation solutions. This system provides excellent tools for lead capture such as responsive landing pages for enhanced traffic and website widgets for increased lead generation via existing website traffic. Plus, it uses seamless capture technology to enable users to capture leads from a range of sources. If you’d like to learn more about the software the vendor offers a great 15 day free trial plan that will let you examine all the key features. You can easily sign up for LeadSquared free trial here.

The product also provides a customizable lead scoring feature. This tool allows you to configure your lead stages and lead scores. You can use it to map your leads’ activities and set respective scores. Another highlight is you get access to all details about all leads.

Automates lead capture

LeadSquared helps you capture leads from a variety of sources including events, blogs, lead generation sites, chat, online ads, emails, and phone calls. Plus, you can use the landing page builder to create effective responsive and custom landing pages. You can utilize your own templates or select from the app’s extensive library. On top of that, you can leverage the website widgets and responsive web forms to convert web pages into lead capturing engines.

Automates marketing activities

You can initiate email, SMS, and drip-marketing campaigns, and track your activities on all touchpoints such as phone calls, emails, online ads, website, and blogs. Plus, you can segment the lead list based on relevant variables such as geography, lead scores, behavior etc.

Speeds up sales

You can prioritize sale-ready leads with lead engagement and lead quality scoring. LeadSquared automates lead assignment to sales reps by pre-defining distribution rules. You can set your tasks as well as reminders to manage customer engagements easily. Plus, you can utilize the mobile app to access sales information in the field.


You can leverage the developer-friendly API and webhooks framework to connect your lead generation sites and existing business systems to your LeadSquared account.

Technical Specifications

Devices Supported

  • Mac
  • Web-based
  • Windows
  • iPhone/iPad

Geographies Served

  • United States
  • International
  • India

Pricing Model

  • Monthly payment

Customer Types

  • Large Enterprises
  • Mid Size Business
  • Small Business


  • Cloud hosted

Available Integrations

  • Ameyo
  • Bigcommerce
  • CallRail
  • Contact Form
  • Custom Dashlets Builder
  • Exotel & Twitter card connector
  • Facebook Lead Ads connector
  • Gmail
  • GoToWebinar
  • Instapage
  • JustDial
  • Live Chat
  • Magento
  • Microsoft Dynamics CRM
  • Microsoft Outlook
  • Olark live chat
  • RingCentral
  • Salesforce
  • Shopify
  • Super Receptionist
  • Unbounce
  • Zonetel
  • Zopim


Available Support

  • Phone
  • Email support
  • Live chat
  • Training
  • Tickets

Software Pricing

LeadSquared offers the following enterprise pricing plans:

Basic Plan – $150/month

Features include: 5,000 contacts, drip marketing, email campaigns, website tracking, developer API, lead scoring, and email support.

Standard Plan – $400/month

Includes all Basic Plan features, plus: 25,000 contacts, multiple domains, rules and notifications, Salesforce integration, webhooks, and phone support.

Enterprise Plan – $1200/month

Includes all Standard Plan features, plus: 100,000 contacts, custom web events, contact center integration, dedicated account manager, and developer support.

Plans for Sales and Mobile modules

Lite Plan – $15 per user per month

Features are: Lead Tracking, lead qualification, lead scoring, sales tracking, trackable sales email, email integration, user roles, developer API, and email support.

Pro Plan – $30 per user per month

Includes all Lite Plan features, plus: Lead distribution, sales automation, user groups, custom tabs, custom actions, webhooks, and phone support.

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