HubSpot Marketing Review: Pricing & Features of the Leading Marketing Software Solution

In Guides
December 6, 2017
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What is HubSpot Marketing?

HubSpot Marketing is a sophisticated tool that your team can use to increase traffic and conversions. You can utilize its drag-and-drop functionality to create attractive websites without IT help and ensure all pages are responsive on all devices.

After creating your website, you can prepare content and share it with the target audiences. The platform offers a range of social suggestions and SEO strategies to help you share content with influencers and target segments to improve traffic. On top of that, you can create personalized messages and engaging calls-to-action to cater to the needs of your website visitors.

HubSpot Marketing offers A/B tests and contact forms to help you generate leads successfully and identify which visitors show promise to become qualified leads. You can then go forward and personalize messages for the leads to convert them into customers. After the deal is done, you can report your campaign’s contribution and impact on sales.


Product Quality Score:

Main functionalities
95%
Collaboration features
90%
Customization
92%
Integration
95%
Ease of Use
88%
Help & Support
89%
Security
90%
Mobility
90%
Media Rating
91%
TOTAL SCORE
92%


Main Features

  • Ads
  • Analytics
  • Blogging
  • Calls-to-action
  • Email
  • Landing pages
  • Lead management
  • Marketing automation
  • Salesforce integration
  • Social media monitoring
  • Website SEO

List of Benefits

What benefits can your company accrue by subscribing to HubSpot Marketing?

To start, HubSpot’s standout marketing automation tool enables you to design your own processes, prepare and publish content, and smoothly integrate contact info and profiles to make your campaigns effective. With this application, you can effortlessly segment, evaluate, and nurture leads in a personalized manner.

In short, HubSpot Marketing is an easy-to-use marketing funnel – you can create an account, place contacts in the correct funnel stage, score them, and create and share personalized messages. After evaluation and nurturing, you can access traffic data to evaluate the effect of your marketing campaign on sales and performance.

A highlight of this application is the versatile email marketing tool which enables you to create both dynamic and static HTML messages and personalize them as per your customers’ behavior and persona factors to get desired responses from them. Other top features include mobile marketing, contact database, scheduling, and more. HubSpot Marketing is also great for social media. It enables you to get valuable social intelligence and identify sources that generate the most qualified leads (based on lifestyle and interests).  

You will also find the landing page builder easy to use as you can create attractive websites without coding skills. In addition, you can utilize the platform’s SEO and keyword tools to distribute relevant content. Then, you can use the dynamic dashboard to observe how leads engage with the customized content you have shared.

For more information about this software you can also check HubSpot Marketing review here.


Technical Specifications

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile

Language Support

  • USA
  • UK
  • Canada
  • International
  • China
  • Germany
  • Spain
  • France

Pricing Model

  • Free
  • Monthly payment

Customer Types

  • Small Business
  • Medium Business
  • Large Enterprises

Deployment

  • Cloud Hosted
  • Open API


Available Integrations

HubSpot Marketing integrates seamlessly with a range of social networks, eCommerce tools, email service providers, and CMS solutions.


Video


Available Support

  • Phone
  • Email
  • Training


Software Pricing

HubSpot Marketing offers 4 pricing packages as well a range of paid add-ons:

Free Plan

Features include: contact database, contact forms, integration with email, CMS, and form tools, lead capture pop-up forms, and traffic and conversion analytics.

Basic Plan – $200/month (requires onboarding $600)

Features include: 100 contacts, content creation tools, content optimization, email marketing, marketing analytics dashboard, and social media suite.

Pro Plan – $800/month (requires onboarding $3,000)

Includes all the features of the Basic Plan, plus: 1,000 contacts, A/B test emails, A/B testing CTAs, attribution reporting, custom workflows, goal-based nurturing, marketing automation, Salesforce integration, smart content, and user roles.

Enterprise Plan – $2,400/month (requires onboarding $5,000)

Includes all the features of the Enterprise Plan, plus: 10,000 contacts, company reporting, contacts reporting, custom event automation triggers, custom event reporting, event-based segmentation, predictive lead scoring, and revenue reporting.

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