Main features of Hawksearch are:
The main benefits of Hawksearch are its tools for controlling relevancy tuning, a corrective feature that captures real search intent of visitors, insights into searches, popularity boost, spotlighting of particular contents, and discovery of search patterns. Here are more details:
Search engines, as well as search tools, wouldn’t be as useful as they’re intended to be if they aren’t able to return the search results that provide relevant content and information that users are looking for. This will lead to frustration of the sites’ visitors and negatively impact how professionals and business owners generate sales and conversion. However, with Hawksearch, there would be no need for users to worry about losing sales and customers because of irrelevant search results. This is thanks to the search engine’s capability of giving them a variety of ways to fine-tune the search results’ relevancy. It features a tuning control that allows them to define the factors that affect search results, such as data fields and keywords. Users are also able to access the data from previous searches to make sure that the identifiers being placed are matched with the ones used by searchers.
“Did you Mean” Feature
With its built-in context-aware algorithm, Hawksearch is able to capture the search intent of visitors even if they misspelled the words or commit typo errors. The system’s search engine is furnished with a “Did you mean” feature which provides suggestions on the alternative terms as searchers enter their queries. It provides the correct spelling of words or the right terms that searchers might want to use in order to find what they’re actually looking for. Thanks to this, even if a word is misspelled, correct search results might still be found.
Machine Learning that Aids in Gaining Insights into Searches
Comprehension of the search behaviors and activities of site visitors is easy through Hawksearch. This is thanks to its machine learning capability that can track and interpret search queries that are being made. It can also analyze the way visitors interact with the results, the searches being abandoned, and the contents that are gaining clicks. This leads to the users gaining insights from all the information and creating marketing strategies and merchandise that will deliver better conversion.
By boosting the fame of contents and items, users are also able to control their search. So rather than generating search results that are based on relevance, they are given the option of focusing more on popularity. For instance, contents and items that need promotion can be displayed in search results.
Another tool that aids in marketing campaigns is Content Spotlighting. This is utilized for presenting tailored content to the customer for sales, events, promotions, and other activities that are customized to the targeted search queries and site visitors. Also, they are able to prepare schedules for showing the contents and specifying how and where they would be displayed.
Search Patterns Discovery
With Hawksearch, users can not only access the search data but also gain insights into them. The search engine is equipped with a customizable dashboard that can display patterns in the search terms that visitors are using along with their interaction with the search results. When search patterns are getting identified, users will then discover the interactions, search results, and search terms that are most likely to influence conversion rates. Moreover, the information presented on the dashboard can be filtered and users can also pick which type of visualization they want to employ.
The following Hawksearch integrations are currently offered by the vendor:
Hawksearch pricing is available in the following plans: