Main features of Moz Pro are:
The main benefits of Moz Pro are it enables users to monitor keyword rankings regularly, immediately spot and troubleshoot crawlability issues, and access recommendations to improve search engine visibility and ranking.
Monitoring Keyword Ranking
One of the main objectives of Moz Pro is that it helps users improve how their websites, web pages, and contents appear on search engines. Those websites, web pages, and contents are being ranked by search engines in such a way that some are displayed at the top of search results while others are placed at the bottom depending on their ranking.
Moz Pro allows users to find out how search engines like Google, Bing, and Yahoo display and rank their websites, web pages, and contents for specific keywords. It provides them with keyword rankings on a weekly basis. What’s great about this feature is that it also enables them to monitor the keyword rankings of their competitors.
Spot and Fix Crawlability Issues
Search engines usually deploy web crawlers to gather and index information from websites, web pages, and contents. These web crawlers are bots or spiders that perform essential processes that help search engines ensure that they can provide accurate and up-to-date search results. In other words, web crawlers are being used to update information and contents showing on search results. However, web crawlers sometimes encounter issues or problems on a website that prevent them from properly and completely collecting and indexing information from such website such as the existence of duplicate contents or broken links, or when some page elements are missing. Moz Pro allows users to immediately spot crawlability issues so they can troubleshoot them right away. The software also permits them to prioritize crawlability issues according to their level of severity.
Generate SEO Reports
Another capability of Moz Pro is that it generates search engine optimization reports. Through these reports, users will be able to verify how their websites, web pages, and contents are shown on search results as well as discover ways on what they should do to improve their search engine visibility and ranking.
The following Moz Pro integrations are currently offered by the vendor:
Moz Pro pricing is available in the following plans: