MarketingLeo Reviews: Pros, Cons & Pricing of the Popular Marketing Automation System

In Guides
November 7, 2017
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What is MarketingLeo?

MarketingLeo is an effective multichannel marketing cloud for modern marketers. Ecommerce, B2B, and B2C marketers can utilize it to segment, manage, and track leads and website visitors, create marketing tools such as popups, web forms, and landing pages, and manage channels such as paid, email, social etc. In addition, the software offers accurate analytics and reporting tools.

Marketers can use this solution to automate their marketing tasks, collect more leads, and close more deals. MarketingLeo is a genuine multichannel marketing cloud that enables you to communicate with customers on multiple online channels in real time.

You can utilize this app to create and manage email templates and dynamic content. Plus, you can align your sales and marketing efforts by dynamically segmenting, managing, and scoring leads within this system. Use the intuitive analytics dashboard to manage key marketing metrics. Test drive the software’s features by signing up for the 30-day free trial without a credit card.


Product Quality Score:

Main functionalities
85%
Collaboration features
80%
Customization
80%
Integration
77%
Ease of Use
83%
Help & Support
82%
Security
82%
Mobility
N/A%
Media Rating
83%
TOTAL SCORE
84%


Main Features

  • Website Visitor Tracking
  • Social Marketing
  • Multivariate Testing
  • Lead Scoring
  • Lead Nurturing
  • Lead Management
  • Landing Pages / Web Forms
  • Email Drip Campaigns
  • Direct Mail Management
  • Content / Blogging Platform
  • Contact Management
  • Channel Management
  • Campaign Segmentation
  • Analytics / ROI Tracking

List of Benefits

In our MarketingLeo reviews the software has been distinguished with our Great User Experience Award and Rising Star of 2017 Award:

The platform offers an intuitive customizable dashboard for analytics and reporting that business owners and marketers can utilize to track campaigns and essential marketing metrics, and get an all-round view of their marketing campaigns. The dashboard provides a snapshot of all your marketing efforts. Plus, you get customizable reports for all needs. Enhance your analytics quality by integrating the app with Google Analytics.

Track and communicate with customers and prospects on different marketing channels in real time. Import HTML email templates or utilize the built-in email builder tool to create responsive emails. Send newsletters, automatic or manual emails, and run drip campaigns.

Create dynamic pop-ups to offer personalized content to website visitors. This helps to generate leads, improve engagement, and get sign-ups.

Use push notifications on the web browser to communicate with your leads even when they are away from your website. Utilize the social monitoring tools to track brand mentions and schedule and publish posts on LinkedIn, Facebook, Twitter, Instagram, and G+.

The strong lead management module assists you to dynamically segment and manage leads. Manage subscribers to your newsletters and blog and send them personalized content based on their interests.

Identify promising prospects from leads based on parameters such as online behavior, lead scores, and more. Deliver relevant content to these promising leads to close deals faster.

Create automation rules based on factors such as lead scores, conditions, actions, and triggers to ensure your customers and leads get relevant info at appropriate times. Trigger automatic marketing campaigns on multiple channels based on conditions, actions, events, and more.

Use the dynamic lead scoring module to prioritize promising leads in real-time. Utilize the intuitive drag-and-drop editor to create and manage your various marketing assets.

You don’t need to invest in expensive landing page builder tools as you can make use of the mobile responsive tool offered by MarketingLeo. Display relevant content to your visitors based on their past interactions, lead stage, and more.

Use the content repository to store all marketing collaterals, share them with your prospects and customers, and monitor the open/click/download metrics. Finally, utilize the easy-to-create form builder for your mobile app or website.


Technical Specifications

Devices Supported

  • Web-based

Language Support

  • International

Pricing Model

  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Medium Business
  • Freelancers

Deployment

  • Cloud hosted


Available Integrations

  • Google Analytics
  • Open APIs for integration with any application


Available Support

  • Email support
  • Phone


Software Pricing

MarketingLeo pricing plans start from $49/month for 1000 contacts for unlimited users.

 

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