MailChimp is one of the most popular email marketing solutions used by businesses. It offers cost-effective subscription plans amiable for small and medium enterprises while having the ability to handle large volumes of campaigns for large scale businesses and organizations.
Startups, too, have found MailChimp very ideal as analytical and technological tools come with its low-cost plans. This is especially important for users who want to connect with their prospects and clients for marketing and promotions using an online avenue. Users can easily build, deploy, and analyze email campaigns. MailChimp allows users to manage their subscribers, generate custom reports, view success and click-through rates, and track emails. This ensures transparency in all campaigns.
These features make it easier to construct a sales pipeline from email blasts to targeted personal emails. In this way, users can translate their email campaigns into generating actual sales and returning customers. Emails are customizable, as they should be. There are pre-designed templates but users can tweak them to suit their needs.
Startups and entrepreneurs with limited budgets can also use MailChimp’s freemium plan. This provides them with the ability to launch an email campaign with a monthly cap of 12,000 emails supporting up to 2,000 subscribers. This free package contains key features essential for easy ad campaigns complete with workflow automation. Furthermore, MailChimp is accessible via mobile so users can keep up with their campaigns anywhere with an internet connection.
Product Quality Score
Ease of use
Value for money
Main features of MailChimp are:
Email Client Testing
Mobile Signup Forms
MailChimp Coupon Scanner
SMS for Events
Segmentation and Groups
Delivery by Time Zone
Spam Filter Diagnostics
The main benefits of MailChimp are automation, custom forms, email blasts and targeted emails, and reports and analytics. Here’s an overview of the product’s advantages:
With MailChimp, you can automate tasks using the default marketing automation settings. This frees up your time so you can give your attention to marketing strategies and communication tactics for your campaigns. This will also give you a chance to enhance the actual content of your emails and personalize them.
Sign-up forms are an important customer touch point. With MailChimp, you can customize these forms and add your organization’s logo. You can also add your social media handles on these forms. Furthermore, you can integrate your list of contacts from your mobile devices to your MailChimp list. Now, you can have your data up to date across your systems.
Email Blasts and Targeted Emails
With MailChimp, you can send an email blast to all your subscribers or you can group your subscribers into segments to target them better. Your targeting parameters can be set to geographical location or click/open history. MailChimp allows you to send emails via your set triggers with the RSS-to-email and automated workflow features.
Reports and Analytics
MailChimp also offers you a dashboard filled with easy-to-understand visual reports. You will be able to know who is interested in your emails via open, clicking, and reply rates. These reports can easily be viewed anywhere from your PC to your mobile device. This can also be shared with your team members. MailChimp also has Google Analytics integrated so you can better understand how your email campaigns affect your site traffic and, ultimately, your sales. Furthermore, there is a tweet trend feature so you will be updated on what your subscribers are talking about on Twitter.
Customer Support Types
The following MailChimp integrations are currently offered by the vendor:
Coming Soon Pro
EA Pro Reports
Join by Text
Microsoft Dynamics CRM
MailChimp pricing is available in the following plans: