HubSpot Review

HubSpot OUR SCORE 90%
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our score 90%
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  1. What is HubSpot
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is HubSpot?

Marketers looking to create content that is compelling and targeted at the right audience can look to HubSpot for help. This sales, inbound marketing, and CRM suite comes with tools and functions that can help marketers overtake their competitors. HubSpot also helps enlarge a business’s contact list, and even easily integrate email metrics to an existing system without an export and merging process that is unnecessarily complex. All of this results in more effective delivery and a more personalized and brand-specific approach towards customers. Marketers who use HubSpot have its full-funnel marketing system at their fingertips, allowing them to build, administer, and distribute compelling emails that are also connected to their other marketing tools and applications. Users without any coding expertise don’t need to worry when using HubSpot, as they can rely on it to create static one-off email distributions and dynamically updated membership lists. Users can even customize those emails any way they want. A gallery of templates and analytics are also on offer to users, making delivery even easier. HubSpot’s CRM kit helps agents focus on selling products and services, letting businesses grow and manage their connections as well as stay organized and on top of any deals made. Agents no longer have to deal with messy sheets and cluttered inboxes, and teams with up to 1,000 users don’t even need to pay for the ability to manage an almost unlimited number of contacts. Closing deals can also be made easy with HubSpot Sales. With this module, sales processes can be built, automated, and accelerated, and teams can close deals with little human intervention. It saves time at every stage of the funnel. Users can also expect a reliable tech support team to help them out, whatever module it is they’re using. These support teams can be reached either by email, phone, or the vendor website. Training materials are also available so business can learn to use HubSpot at its full capacity.

Product Quality Score

Features
9.2
Ease of use
9.1
Customer support
8.8
Value for money
9.0
9
TOTAL SCORE

HubSpot features

Main features of HubSpot are:

  • Blog SEO Recommendations
  • Blog Analytics
  • Integrated Social Publishing
  • Social Media Monitoring
  • Social Media Publishing
  • Social Media Analytics
  • Social Media Bookmarklet
  • Mobile Optimization
  • Email Optimizer
  • Email Testing
  • Email Lead Nurturing
  • Search Engine Optimization
  • Calls-to-Action
  • Progressive Profiling
  • A/B Testing Landing Pages
  • Segmentation
  • Custom Lead Scoring
  • Predictive Lead Scoring
  • Event-based Segmentation & Scoring
  • Event-based Automation Triggers
  • List Building
  • Branching
  • Sales Notifications
  • Sales Lead Revisit Notifications
  • Automation Templates (Recipes)

HubSpot Benefits

Benefits

The main benefits of HubSpot are its extensive feature set, great integration, and value for money. HubSpot’s sales, marketing, and CRM modules provide a lot of benefits for a business, whether they’re purchased separately or in a single bundle. It saves money, as it gets rid of the need to purchase additional third-party software. Check out the benefits one can get from each module below:

HubSpot CRM

Sales teams stand to gain a lot from the flexible and powerful HubSpot CRM. It is a free customer relationship management solution and is simple enough that users can link it to all relevant sales locations, even with coding knowledge. It can also easily integrate with social media profiles, websites, email service providers, and as well as with third-party systems and applications businesses may already be using. Contacts can also be easily imported. Users also don’t need to deal with manual enrichment and complex installations, as the systems use fast leads backlog.

More deals are closed with less work when the sales department uses HubSpot CRM. Each aspect of a business’s sales pipeline is organized and tracked, which in turn helps businesses move in the right direction. The module also provides unparalleled data insights, saving time on research. Another bright spot is the features users get for free: unlimited storage and 1,000,000 contacts and users. Flexibility is also something businesses can expect from the HubSpot CRM module, as it can meet the demands of any industry, whether it is retail, real estate, accounting, or construction.

HubSpot Marketing

Conversions can get a boost once businesses start using the HubSpot Marketing module. With this module, engaging and interesting content can be created, optimized, and delivered to the right audiences and potential buyers. HubSpot Marketing also provides traffic data, so teams can dissect how their marketing strategy impacted sales and overall performance.

The versatile email marketing tool can come up with either static or dynamic HTML messages. Users can even customize these to fit the customer’s persona and behavior so as to get a favorable response. A contact database, mobile marketing, scheduling, and a host of other features are also available. The module also makes it easy to acquire important social intelligence, as well as pinpoint sources with the best leads, based on interests and lifestyle.

HubSpot Sales

Closing deals and increasing revenue can be done in a shorter amount of time with the HubSpot Sales module. Outreach can be automated, and personalized emails can be queued up without it coming off as too impersonal. The module also delivers reminders automatically, especially when the recipients perform a desired action like clicking a link or opening an email.

Personalized email templates can be created with HubSpot Sales, with meeting links added to them. This allows customers to get in touch with the sales team at a time they are comfortable with. Best of all, new users don’t need to worry about a steep learning curve as HubSpot Sales shares the same simple interface as the other modules.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Customer Support Types

  • Phone
  • Online

HubSpot Integrations

The following HubSpot integrations are currently offered by the vendor:

  • WordPress
  • Zendesk
  • Eventbrite
  • Salesforce
  • Zoho CRM
  • LiveChat
  • Zopim
  • Snapengage
  • Zapier
  • Bitium
  • Azuqua
  • Pipemonk
  • Shopify
  • Pipeliner CRM
  • 1CRM
  • Base CRM
  • Magento
  • Survicate
  • Wufoo
  • Wistia
  • Gravityforms
  • BigCommerce
  • Ektron
  • Wrike
  • ProjectManager
  • SurveyMonkey
  • Pipedrive
  • Nimble
  • TeamSupport
  • Freshdesk
  • Velocify
  • Amity
  • SugarCRM
  • LoginRadius
  • Workbooks CRM
  • Mothernode
  • MicrosoftDynamics

Video

Customer Support

Phone
Online

Pricing Plans

HubSpot pricing is available in the following plans:

Free trial
HUBSPOT CRM
Free
HUBSPOT MARKETING SUITE BASIC
$200/month
HUBSPOT MARKETING SUITE PRO
$800/month
HUBSPOT MARKETING SUITE ENTERPRISE
$2,400/month
HUBSPOT SALES BASICS
Free
HUBSPOT SALES PRO
$50/user/month
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