Guides

By Arthur Zuckerman
In Guides
Feb 17th, 2016
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What is Samanage? Samanage is a leading IT service desk and asset management software. The application can be deployed as a cloud-hosted, SaaS product. There is no need for hardware or software installation, or maintenance. Samanage is multi-tenant which means an up-to-date instance of the software is always available to users. Samanage help desk software […]...
By Arthur Zuckerman
In Guides
Feb 9th, 2016
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What is 3dcart? 3dcart was founded in 1997 and has since evolved into a popular e-commerce platform that is used by thousands of merchants all over the world. The platform is highly reliable with a 99%uptime guarantee. The vendor offers 24/7/365 customer support. 3dcart provides hundreds of out-of-the-box features to build and operate an online […]...
By Arthur Zuckerman
In Guides
Feb 9th, 2016
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What is Freshdesk? Freshdesk is a very popular and efficient help desk software. Its features have been designed to meet the needs of both small businesses and large enterprises. Freshdesk turns your support emails into tickets that you can track for quick response. Plus, you have the flexibility to link forum questions to a ticket and […]...
By Arthur Zuckerman
In Guides
Jan 28th, 2016
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What is eXo Platform? eXo Platform is a top quality social networking app that is also designed as a smart collaboration tool. It offers an intuitive interface that is “social” in design and easy to use as well. You can use eXo to create groups, upload and share files, and comment on posts. Companies can […]...
By Arthur Zuckerman
In Guides
Jan 27th, 2016
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What is RingCentral? On-premise PBX phone systems are old-fashioned and they are expensive too as you have to pay for the hardware, software, operating cost, etc. Cloud-based phone systems like RingCentral are the alternative as they offer many great features at much lesser cost. The vendor takes care of all the software and maintenance, plus […]...
By Arthur Zuckerman
In Guides
Jan 13th, 2016
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13 Views
The print ad on the right was released by McGraw-Hill Publishing Co. in 1958 and was targeting specifically B2B companies. It was created by Gilbert Morris, and became known as “the best B2B advertisement of the 20th century.” Many B2B marketers still consider it gospel: The takeaway lesson for you is that customers will buy […]...
By Arthur Zuckerman
In Guides
Dec 28th, 2015
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286 Views
The collaboration software sector is getting crowded as more collaborative apps enter the market, not to mention other business solutions like CRMs crossing over to this software category. Having the best features and customer service today is not enough to guarantee market penetration. You also need to be on top of your online marketing game […]...
By Arthur Zuckerman
In Guides
Dec 9th, 2015
0 Comments
430 Views
Have you noticed that SEO has changed a lot over the past three years? Where before you simply targeted keywords around your product category to rank in SERPs, today, this strategy may no longer work because of the following trends: Search prefers user-focused sites like review aggregators over product sites Search returns content rather than […]...
By Arthur Zuckerman
In Guides
Dec 4th, 2015
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309 Views
B2B software vendors operate on such a tight customer base that marketing in this field is a niche game. I’ve already written about ten ideas where to promote your SaaS product and I’ve pointed out that you need to identify your niche and dominate that category. Granting that you have that niche firmly fixed in […]...
By Arthur Zuckerman
In Guides
Oct 19th, 2015
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Business intelligence nowadays is not about mining data to get questions answered. It has pushed its way to a mechanism which actually helps businesses ask the right questions. In order to make the most of a valuable business achievement, the company must be in control of the factors that made that achievement happen, and do so […]...
By Arthur Zuckerman
In Guides
Oct 12th, 2015
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1333 Views
Paid advertising costs an arm and leg, but unlike organic marketing, paid channels are more measurable and predictable tp help SaaS startups to lay down a clear lead-to-conversion path, while they grow their organic online presence. There is little guesswork involved when you understand how various paid channels work best for which situation. In this […]...
By Arthur Zuckerman
In Guides
Sep 16th, 2015
0 Comments
875 Views
What is PipelineDeals? PipelineDeals is a very powerful CRM tool yet does not confuse inexperienced CRM users. This platform presents users with an intuitive and very user-friendly interface that can take a lot of complicated CRM processes and operations, enabling businesses to have total control with their customer relations and deliver topnotch service to their [&hel...
By Arthur Zuckerman
In Guides
Sep 15th, 2015
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855 Views
What is Teamgate? Teamgate is a full process Sales CRM simply and smartly designed to strengthen your entire sales experience. Teamgate’s award-winning web based software better manages your sales teams through every step of the sales process; ensuring no leads or opportunities are dropped along the way. Regardless of your sales team’s size Teamgate’s intelligent [&hel...
By Arthur Zuckerman
In Guides
Sep 10th, 2015
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1285 Views
If you think landing pages serve conversion, you’re thinking about it in B2C terms, where sales are direct and immediate. In B2B, where a sale takes a longer time to close, a better landing page metric is click-throughs. That is, for a software vendor landing pages are effective to generate leads, not to convert a sale. […]...
By Arthur Zuckerman
In Guides
Sep 8th, 2015
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1103 Views
There is a very effective way to increase user trust of your website, but, ironically, it has nothing to do with your site. It is based on B2B review directories. Let us explain: in the recent Google/Millward Brown study on the changing face of B2B marketing, the search engine reported that buyers conduct an average of […]...
By Arthur Zuckerman
In Guides
Aug 26th, 2015
0 Comments
1001 Views
What should be the right lead generation tactic for your B2B software? The best channel should, not just increase, but scale sales. Likewise, it shouldn’t quickly reach a plateau; rather, it should be, to use an energy analogy, a reusable resource that delivers recurring leads for the longest time. In many cases, a lead channel’s […]...
By Arthur Zuckerman
In Guides
Aug 17th, 2015
0 Comments
1588 Views
Video marketing in B2C has been well documented to increase sales by over 50% for example for big online stores such as Best Buy, Newegg, and Under Armour. Meanwhile, B2B marketers are yet to fully maximize videos to convert more sales. What gives? If you’re looking for a novel way to increase conversion rates for your […]...
By Arthur Zuckerman
In Guides
Aug 12th, 2015
0 Comments
1289 Views
By the time customers contact you, 57% of their buying decision has already been made, according to the Google/CEB’s Marketing Leadership Council (2013). They have researched information about your software, compared it with your competition, and had an opinion if you’re worth the try. The question is, what if during their research they didn’t feel […]...
By Arthur Zuckerman
In Guides
Jun 23rd, 2015
0 Comments
1098 Views
Nowadays, buyers go online to check out user reviews, peer recommendations, and feedback ratings before buying a product or service. More often than not, people view that the most difficult step in their buying process is finding out which product or service would answer their needs. That is why they go online to user review […]...
By Arthur Zuckerman
In Guides
May 25th, 2015
0 Comments
1463 Views
There is such a thing as free lunch in B2B marketing if you’re creative and innovative. But you still have to work to get it even if it doesn’t cost you a dime. Where your competitors are thinking about paid promotions and expensive campaigns to sell, with grit and patience, you can outwit them by tapping […]...
By Arthur Zuckerman
In Guides
May 12th, 2015
2 Comments
4640 Views
For many years now, the Internet has shifted the way consumers research and buy goods and services. The rise and growth of product directories for example has made it possible for consumers to quickly look at information on various products, compare them and check out reviews before actually purcashing one. For companies, such review directories enable […]...
By Alex Hillsberg
In Guides
Mar 31st, 2015
0 Comments
669 Views
What is eStreamDesk Helpdesk? EStreamDesk is a robust helpdesk service that you can utilize to manage customer requests for your business. The product is a Web-hosted ticket-tracking application that offers top rate customer service, and can also help you save time and money. The application is easy to use as it has a minimalistic approach […]...
By Arthur Zuckerman
In Guides
Mar 9th, 2015
0 Comments
1341 Views
What is Kayako? Kayako is offered either as a web-based or on-premise helpdesk software that places all your support channels in a single location to help you track customer queries more efficiently. Over 50,000 organizations use Kayako as a customer service platform. It fits the customer service needs of both small businesses and large enterprises. […]...
By Alex Hillsberg
In Guides
Mar 7th, 2015
0 Comments
1927 Views
What is Wrike? Wrike is a web-based project management software tool that makes work easier, faster, and more efficient in distributed and co-located groups. The package is flexible and allows multifunctional groups to effectively work together and complete the task in one place. You can schedule, discuss, prioritize, and track work in real time using […]...
By Alex Hillsberg
In Guides
Mar 6th, 2015
0 Comments
3975 Views
If this is your first time to promote a SaaS product in the Internet this guide is an excellent starting point. It will help you see the big picture and will explain the most efficient SaaS advertising channels you can choose from today. Even if you have a marketing professional to oversee your promotions, it pays […]...
By Alex Hillsberg
In Guides
Mar 6th, 2015
0 Comments
830 Views
What is Freshdesk? Freshdesk is a SaaS helpdesk with features that suit both small businesses and large organizations. Its most notable features include multichannel function, integrated gamification for incentives, and smart automations. Likewise, it has self-service portals and standard features like ticketing and community platform. You can convert customer emails t...
By Alex Hillsberg
In Guides
Mar 5th, 2015
0 Comments
5293 Views
We’ve talked about methods to make your CRM company grow, this time I will share some useful advice on places where you should promote CRM software. I will also reveal a few really efficient ways to promote your software in each of these places. Some of them require no more than some payment to get your content posted and can be […]...
By Alex Hillsberg
In Guides
Mar 4th, 2015
0 Comments
4798 Views
We talked about how SaaS business involves a tight integration of product and support in our previous article. In the SaaS environment, both business aspects become the product, literally the two Ss in “SaaS.” But there’s another aspect that should stick like glue to both product and support: marketing. In an ideal world, support elicits […]...
By Alex Hillsberg
In Guides
Mar 4th, 2015
0 Comments
641 Views
What is FreshBooks? FreshBooks is a SaaS helpdesk with features that suit both small businesses and large organizations. Its most notable features include multichannel function, integrated gamification for incentives, and smart automations. Likewise, it has self-service portals and standard features like ticketing and community platform. You can convert customer emails...
By Alex Hillsberg
In Guides
Mar 3rd, 2015
6 Comments
7554 Views
The good news is Gartner predicts that since 2013 through 2016, $677 billion worldwide will have been spent in cloud services with SaaS cornering 14% of the pie. The bad news is more vendors are crowding the market and that means a new SaaS company will have to work double time to get its precious […]...
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