By Arthur Zuckerman
In Guides
Sep 15th, 2015
0 Comments
855 Views
What is Teamgate? Teamgate is an intelligent, cloud-based CRM designed for small and medium businesses in the sales industry. It is recognizable by its neat and friendly, yet very effective interface that combines contact and sales management, reporting, forecasting, and collaboration into one convenient package. Using this platform, field sales personnel is always upd...
By Arthur Zuckerman
In Guides
Sep 10th, 2015
0 Comments
1285 Views
If you think landing pages serve conversion, you’re thinking about it in B2C terms, where sales are direct and immediate. In B2B, where a sale takes a longer time to close, a better landing page metric is click-throughs. That is, for a software vendor landing pages are effective to generate leads, not to convert a sale. […]...
By Arthur Zuckerman
In Guides
Sep 8th, 2015
0 Comments
1103 Views
There is a very effective way to increase user trust of your website, but, ironically, it has nothing to do with your site. It is based on B2B review directories. Let us explain: in the recent Google/Millward Brown study on the changing face of B2B marketing, the search engine reported that buyers conduct an average of […]...
By Arthur Zuckerman
In Guides
Aug 26th, 2015
0 Comments
1001 Views
What should be the right lead generation tactic for your B2B software? The best channel should, not just increase, but scale sales. Likewise, it shouldn’t quickly reach a plateau; rather, it should be, to use an energy analogy, a reusable resource that delivers recurring leads for the longest time. In many cases, a lead channel’s […]...
By Arthur Zuckerman
In Guides
Aug 17th, 2015
0 Comments
1588 Views
Video marketing in B2C has been well documented to increase sales by over 50% for example for big online stores such as Best Buy, Newegg, and Under Armour. Meanwhile, B2B marketers are yet to fully maximize videos to convert more sales. What gives? If you’re looking for a novel way to increase conversion rates for your […]...
By Arthur Zuckerman
In Guides
Aug 12th, 2015
0 Comments
1289 Views
By the time customers contact you, 57% of their buying decision has already been made, according to the Google/CEB’s Marketing Leadership Council (2013). They have researched information about your software, compared it with your competition, and had an opinion if you’re worth the try. The question is, what if during their research they didn’t feel […]...
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