Businesses that are looking to use an open source solution to help them may find the answer in Magento. The shopping cart platform is owned by eBay and has powerful eCommerce features and tools businesses will surely appreciate.
Magento gives businesses flexibility when it comes to their stores. Modules like the Magento Community and the Magento Enterprise Edition give customers individualized shopping experience. Back-end handling of a business’s inventory and media content can also be effortlessly customized. Branded websites that work on both desktops and mobile devices can easily be created. The Magento community also allows users to add an unlimited number of extensions. Users can offer discounts, vouchers, and recommendations. Other things users can do is have their payment gateways integrate with their shopping cart, automate newsletter, email, and reminder sending, as well as manage returns and stock levels.
Digital marketing tools are available to users of Magento. Some of these tools include rule-based cross-selling and up-selling, SEO recommendations, targeted promotions based on customer segmentation, and product reviews. Online stores also become more convenient as customers can search for items by price, color, and category. A wishlist and a recommendations engine can also be provided. Meanwhile, custom landing pages with eye-catching images and features, as well as the management of multiple online stores, are made possible by the Magento Enterprise Edition.
Product Quality Score
Ease of use
Value for money
Main features of Magento are:
Analytics and Reporting
Search Engine Optimization
The main benefits of Magento are minimizing business costs, providing agility, accelerating site launch, and boosting revenue growth. Read on to learn more about Magento’s benefits.
Users can also use Magento’s enterprise-level tools and functionalities to boost their online stores. Magento’s deep integration with eBay is another thing users can take advantage of. All of these work towards increasing sales, boosting conversions and attracting more customers.
Customer shopping experience can also be enhanced by Magento Connect as it allows businesses to build extensions and improve management of their personal website and inventory. The online store and shopping cart can also be customized, thanks to the Magento SOAP v2 API. New tools can be tested and changes can be rolled back. Users can also work with products, inventory, categories, sales orders, and customers.
Magento enables businesses to build online presence in mobile with its mobile apps for iPhone/iPad and Android devices. With its mobile HTML5 interface, users can create a branded mobile site that leads to their website. Drag-and-drop tools, as well as swipe and zoom, can be used by customers as well.
Businesses who use Magento also get to have a better understanding of their customers. The system allows them to segment their customer by demographic, shopping cart, buying history, and activity. With this information, they can provide targeted content, pricing, and promotions. Newsletters and emails can also be attached with custom discount codes and coupons.
Magento’s robust data encryption ensures customers’ transactions are secure, and the platform’s advanced full-page caching and persistent bandwidth make it possible to handle a vast number of transactions. Customized meta descriptions and keywords, a Google site map, and SEO-friendly URLs are also provided.
Customer Support Types
The following Magento integrations are currently offered by the vendor:
Interprise Suite ERP
Zopim Live Chat
Magento pricing is available in the following plans: