Main features of Taboola are:
The main benefits of Taboola are the increased traffic it brings to users’ websites, reader retargeting features, quick and easy campaign management, and its capability to effectively and quickly expand brands. Here are more details:
Increased Web Traffic
Taboola gets the attention of users’ target audience and then drives them to their websites by using appealing and interesting content. The content is placed on various websites to engage customers regardless of where they are. It follows a formalized approach where the first step is offering visitors or readers a brand awareness. The system uses highly engaging contents which match the visitor’s interests for this process.
When the visitor’s interest has escalated, the system then retargets them outside and to the users’ website. From there, users can then recommend more of their content or various content items to customers that show interest in the services and products they provide.
The system has made the process of starting and stopping campaigns very easy that it can be done at any time it’s needed to. It can be used to achieve a hundred percent transparency into the performance of the campaign and adjust its targeting options as well as CPC according to how it’s currently doing. Taboola also aids people in discovering the users’ brand when they read about the services offered on media outlets and then it targets them again from other platforms such as Facebook.
Taboola is well known for its capability to spread awareness of the users’ brand across every platform. With this, the company’s brand is able to gain a big share of its target market immediately.
The following Taboola integrations are currently offered by the vendor:
Taboola pricing is available in the following plans: