Salesforce Review: Pros, Cons & Price of the Leading CRM Software

In Guides
March 6, 2017

What is Salesforce?

Salesforce Sales Cloud is a popular CRM software solution designed by Salesforce as part of its suite of business applications for community cloud, service, marketing, and analytics. This CRM product enables you to track all customer interactions and communication n a single place to follow more leads. Plus, you can use the partner management, sales data, marketing automation, and lead management tools to follow up on leads and convert them into buyers.

Your team members can use Sales Cloud to be productive in the field or at the office. There are mobile apps for iOS and Android devices featuring real-time data from dashboards as well as custom reports. The First Feed feature allows you to view the most important info shown by your settings. On top of that, you can get more tools and functions from the AppExchange store.

Sales Cloud provides actionable insights from real-time customer data. You can also create territory models, sales forecasts, and critical reports. Finally, the app integrates seamlessly with top third-party business solutions such as Zendesk, Zuora, Ambassador and other accounting, sales, and CRM products.

In our Salesforce Sales Cloud reviews we detail the benefits, pricing and more about this software.

Product Quality Score:

Main functionalities
Collaboration features
Ease of Use
Help & Support
Media Rating

Main Features

  • Analytics
  • Approvals and workflow
  • Build and run innovative apps
  • Chatter
  • Communities for sales
  • Contact Manager
  • Dashboards
  • Email integration
  • Engage customers everywhere
  • Forecasting
  • Marketing and sales leads
  • Mobile to stay connected
  • Opportunities and quotes
  • Real-time visibility
  • Social accounts and contacts
  • Workflow

List of Benefits

You can close more deals

Use the Salesforce opportunity management tool to get more sales opportunities. Plus, you can use the contact management feature to get detailed customer info such as activity, history, social mentions, discussions, and communications. The sales collaboration module makes it easy to track deals and look for useful info. On top of that, you can use the sales performance management tool to set metrics-based goals and highlight the good performances of your sales reps to create a competitive atmosphere in your team.

Get more leads

One of the benefits we consistently note in our Salesforce Sales Cloud reviews is that you can create campaigns, track clicks, and automate the sales process to get promising leads and reduce the sales cycle. You can use the various features of the app to create a systematic pipeline from lead generation to deal closure.

Speed up productivity

You can use the mobile apps for iOS and Android devices to take the software wherever you go. Work on opportunities, reply to promising leads, and log calls easily. Plus, the visual workflow enables you to quickly drag business processes such as expenses, discounts, and deals. Another big benefit is you can sync and share files and monitor changes in real time for improved communication between your team members.

Get more insights

Create weekly forecasts by viewing your sales team’s conversions in real time. Use the dashboards and reports to gather data for detailed analysis and reporting. Finally, you can manage territories using the right model to set customer volume and boundaries, and assign leads and tasks more evenly among your sales reps. In this Salesforce review you can also find more in-depth information about its capabilities.

Technical Specifications

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Geographies Served

  • USA
  • UK
  • Canada
  • International

Pricing Model

  • Monthly payment

Customer Types

  • Small Business
  • Medium Business
  • Large Enterprises


  • Cloud Hosted

Available Integrations

  • Analytics Cloud
  • Data Cloud
  • ExactTarget Fuel
  • FinancialForce
  • Freshdesk
  • Heroku
  • JIRA
  • LeadExec
  • Marketing Cloud
  • Pardot
  • Samanage
  • Service Cloud
  • Third-party apps at Salesforce AppExchange
  • Zendesk
  • Zuora


Available Support

  • Phone Support
  • Email Support
  • Training

Software Pricing

Salesforce Sales Cloud offers five pricing packages billed annually. For more info about Salesforce price check out the official website of the vendor.

Contact Manager Plan – $5/user/month

Contact management for up to 5 users. Features include accounts & contacts, task & event tracking, Outlook, Gmail email integration, Salesforce1 mobile app, content library, customizable reports, and Chatter—company social network.

Group Plan – $25/user/month

Basic sales & marketing for up to 5 users. Includes all the features of the Contact Manager plan, plus opportunity tracking, lead scoring, routing & assignment, and email templates & tracking.

Professional Plan – $65/user/month

Complete CRM for any size team. Group plan features, plus mass email, campaigns, and customizable dashboards.

Enterprise Plan – $125

Customize CRM for your entire business. Professional plan features, plus workflow & approval automation, integration via web service API, profiles and page layouts, custom app development, Salesforce identity, and Salesforce private AppExchange.

Performance Plan – $300

Extend CRM to accelerate performance. Enterprise plan features, plus service Cloud, knowledge, live agent web chat, console for Sales Cloud, corporate clean & prospector, perform, multiple sandboxes, unlimited custom app development, and Premier+ success plan.


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