Main features of Qwaya are:
The main benefits of Qwaya are the rich features it’s packed with to support marketing campaigns, the capability to test ads before launching them, graphical reports, and the multiple ways to add tracking URL. Here are more details:
Robust marketing campaign tools
Through auto splitting targeting by granular segments and using a side-by-side comparison, Qwaya looks for the most ideal audiences for specific ads. The audience can be split into different segments based on the criteria they’re targeting. Users are also able to try a different combination of images and texts to make the process less time consuming while coming up with the ones that could perform best.
Qwaya is capable of testing all types of ads and placements such as Install Ads for Mobile Apps and News Feed Ads. Once they are ready to be published, audiences and ads are combined automatically, added to the campaign, and then placed in a folder structure. This is handy for keeping things organized especially for large scale campaigns.
There is a graphical reporting feature that allows users to get a quick overview of the performance of their campaign. Not only that, but it can also aid in return optimization by spotting trends early. Also, all Facebook assets such as Ad accounts, Events, Apps, and Pages can be gathered in a single location for better organization.
Qwaya gives users the options to either make custom tracking URLs through campaigns, ad variables, and ad set or they can add a tracking URL using Google Analytics standard. For every ad published, a URL is automatically created which is convenient since users are given ways to monitor their ads’ performance immediately.
The following Qwaya integrations are currently offered by the vendor:
Qwaya pricing is available in the following plans: