Klaviyo is a powerful, cloud-based marketing automation and email software built for e-commerce marketers. it is an easy to use solution that enables e-commerce entrepreneurs to personalize, target, optimize, and monitor their Facebook, email, and Instagram marketing campaigns. The platform eliminates the overreliance on customary tools such as spreadsheets, facilitating efficient segmentation.
Klaviyo features robust tools including site tracking, segmentation, 360-degree customer profiles, drag-and-drop email designs, custom activity fields, 1click integrations, and ROI-based reporting. Its segmentation enables users to accurately deliver the message to the targeted audience. It allows marketers to leverage actual data such as recent purchases, email history, and website browsing tracking to identify the message the customer want to receive.
Product Quality Score
Ease of use
Value for money
Main features of Klaviyo are:
API for custom integration
Signup forms and popups
Dynamic data blocks
Abandoned cart series
Responsive email templates
Drag-and-drop email design
Automated list imports
Custom activity fields
Signup forms and popups
The main benefits of Klaviyo are easy to use, powerful segmentation, 1click integrations, and custom web tracking. Here are more details:
Easy to use
Klaviyo is built from the ground up to be easy to use. The solution comes with a WYSIWYG editor that enables you to create compelling emails without a struggle. Also, there are multiple responsive email templates that are optimized for all types of devices including mobile devices.
Klaviyo is a robust marketing system built to streamline segmentation. The software allows you to use behavioral and transactional data to precisely target your marketing campaigns. Accurate segmentation translates to highly targeted marketing campaigns hence better promotional results. Besides, with Klaviyo, you can combine or exclude segments and stipulate the criteria for each segment to facilitate even more effective targeting.
Better still, Klaviyo is designed to eliminate the use of traditional marketing tools such as spreadsheets. The software integrates seamlessly with the tools you use, allowing you to pull data from ZOHO, Magento, Salesforce, Shopify, and more. Even better, Klaviyo offers an Open API allowing you to create custom integrations to boost your marketing.
Robust, custom web tracking system
Moreover, Klaviyo has a custom web tracking system. The system tracks the browsing behavior of your potential customers. This makes it easy to target customers who meet distinct criteria. The numerous targeting options and existing segments offer unlimited marketing opportunities.
Customer Support Types
The following Klaviyo integrations are currently offered by the vendor:
Klaviyo pricing is available in the following plans: