Main features of DoubleClick are:
The main benefits of DoubleClick are its ad exchange program, CPM ad pricing model, flexible ad displays on the website, its comprehensive digital marketing tool, and conversion records. Here are the DoubleClick benefits:
Ad Exchange Program
One of the best perks advertisers can get when using DoubleClick is the platform’s Ad Exchange Program; a marketplace that allows publishers and advertisers to sell and buy ad inventory or ad spaces by real-time bidding or live auction. When it comes to where to display the ads, advertisers can choose between display network and search network. The latter is advertising through a search engine. The former, on the other hand, means publishing advertisements on sites with spaces or reserve pages for such ads.
CPM ad pricing model
DoubleClick uses the CPM (cost per thousand impressions) ad pricing model, giving web publishers opportunities to earn money through their ad inventory. In CPM, the advertisers pay the web publisher or website owner for the impressions that their ad gained from the site’s visitors. The web publisher, therefore, will earn money every time a visitor views the ads on her/his website.
Flexible ways to display ads on the website
The Ad Exchange Program allows web publishers to configure the ad combinations on their website. Hence, they are able to resolve and address concerns related to time on site, click through rates, and bounce rate.
A comprehensive digital marketing tool
DoubleClick provides reports and data and records the customer and visitors’ pre-defined actions on the website. When someone requests for product information or buys an item through the website of the advertiser, the platform will automatically create and give reports. The platform also allows advertisers to create, track, and manage their advertisement campaigns across search engines.
When a consumer or customer send inquiries or make a purchase, DoubleClick will record and report the activity as a conversion. Whenever a customer does an online action like researching items to buy, the system makes sure that it is recorded. But in this case, the advertiser still needs to upload the transaction data to the so-called DoubleClick Search. The data conversion can be helpful in measuring the effectiveness of digital ad campaigns.
The following DoubleClick integrations are currently offered by the vendor:
DoubleClick pricing is available in the following plans: