Main features of comScore are:
The main benefits of comScore are its features for simplifying the media measurement solution, various products for data collection and reporting, and sophisticated campaign management system. Here are more details:
Simplification of Media Measurement
One of the main benefits that comScore provides to users is the way it simplifies media measurement, allowing them to focus on monetization on feasible opportunities. The company has been one of the first to embrace UDM (Unified Digital Measurement) to provide an organic measurement system for digital audiences. The traditional census-based measurement, as well as the panel and measurement, are incorporated within the system. This makes it an intelligent and unified product.
Data Collection and Reporting
The major features that comScore offers are the ones used for data collection and reporting. General users are being offered with one of the three monitoring solutions: VoiceFive Networks, Opinion Square, and PermissionResearch. This awards them with various benefits such as online storage and antivirus licenses. Furthermore, data collection allows companies to act upon various situations depending on the received demographic information derived from the sample population. comScore claims that more than two million users are actively utilizing with their data collection process. The statistics, however, is still being adjusted using different weights for proper representation of the populace.
Advanced Campaign Management System
comScore features a state-of-the-art campaign management solution that has been utilized by many media companies in the Fortune500. It has deployed a vCE (validated Campaign Essentials) that empowers users to monitor validated impressions.
The following comScore integrations are currently offered by the vendor:
comScore pricing is available in the following plans: