Guides

By Arthur Zuckerman
In Guides
Sep 2nd, 2016
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What is SutiExpense? SutiExpense is a cloud-hosted accounting & expense management platform, designed to meet the specific business needs of small, medium, and large businesses of all industries. Such flexibility is possible thanks to SutiExpense’s configurable nature and intuitive interface, which allow you to master its functionality right away, and to adopt is a...
By Arthur Zuckerman
In Guides
Sep 1st, 2016
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What is RingCetnral? There is a solid reason why PBX and on-premise phone systems are slowly becoming history – firstly, they don’t offer the same functionality cloud-based ones do; and secondly, they require users to install software, hardware, and cover operational and maintenance cost, which ends up rounding senseless amounts. Cloud-based phone operators are t...
By David Adelman
In Guides
Aug 20th, 2016
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Back in the days, no one would have thought LMSs would get so reliable as to allow balance between quality content delivery and real-time interactions, and yet – it happened! Not to mention handy corporate learning apps where users manage expenses and benefits, which are today persistently replacing costly software ecosystems. Yes, digitized learning management [...
By Arthur Zuckerman
In Guides
Jul 21st, 2016
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People are every company’s most valuable assets, which is why human capital management software came to be the core of business efficiency. In their current form, HR suites administer a number of complex and costly processes, including recruiting, performance monitoring and management, benefits administration, expense tracking, and many more. In their pursuit for the p...
By Arthur Zuckerman
In Guides
Jul 20th, 2016
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The way business is done today, there is good ground to believe that success depends solely on how well you’re managing relationships with your customers. Trying to remain on the safe side, most companies invest money in so-perceived solid CRM systems to handle service issues for them, but the catch with CRM trends is that […]...
By Arthur Zuckerman
In Guides
Jul 20th, 2016
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What is SutiHR? SutiHR is a compact suite of Human Resources apps that can be used by companies in any industry. The suite includes the Personnel Tracking functionality, which is offered as a standalone module. Other features such as On-Boarding, Employee Self-Service, Performance Review, Time and Attendance, and Payroll are available within the integrated suite. [&hel...
By Arthur Zuckerman
In Guides
Jul 5th, 2016
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What is Bornevia? Bornevia is a web-based helpdesk and ticket management application that is easy to use and affordable too. The system can be used by online businesses of any size. It is a simple customer support helpdesk solution designed for internet companies. Bornevia gathers customer conversations from multiple sources including live chats, email, Facebook, [&hel...
By Arthur Zuckerman
In Guides
Jun 3rd, 2016
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What is Clarizen? Clarizen is an online project management software that enables users to manage projects collaboratively and automate workflow to work more efficiently. The software provides users a well-defined work structure by connecting projects, tasks, and conversations. Its collaboration features boost productivity by linking unstructured conversations with stru...
By Arthur Zuckerman
In Guides
May 19th, 2016
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What is Xero? Xero is an online accounting application that is designed to meet the needs of small businesses in multiple industries. The app is used by small business owners to handle their accounts independently as well as in collaboration with their accountants in other locations. The software’s collaboration features enable business owners and their […]...
By Arthur Zuckerman
In Guides
Apr 13th, 2016
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What is Sisense? Sisense is making business intelligence (BI) analytics easy with its simple drag-and-drop and scalable end-to-end BI processes that help to prepare, analyze, and visualize multiple complex datasets quickly. Even companies that have limited IT resources and big data experience can now analyze terabytes of data and service numerous users through a single...
By Arthur Zuckerman
In Guides
Mar 15th, 2016
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What is TalentLMS? TalentLMS helps users do more than just create courses and organize educational materials. It simplifies and bolsters the whole training process. TalentLMS is cloud-based and easily accessible to learners. Its key features include email communications, e-commerce selling, web conferencing, and reporting and statistics. TalentLMS is cloud based, and e...
By Arthur Zuckerman
In Guides
Feb 17th, 2016
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According to a report from Gartner, the SaaS market will breach the $33-billion mark this year. Considering that the market was worth $20 billion a couple of years back, it is clear that the SaaS industry is experiencing a huge boom. In fact, a Compass study revealed that the SaaS market is growing thrice as fast as […]...
By Arthur Zuckerman
In Guides
Feb 17th, 2016
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What is Samanage? Samanage is a leading IT service desk and asset management software. The application can be deployed as a cloud-hosted, SaaS product. There is no need for hardware or software installation, or maintenance. Samanage is multi-tenant which means an up-to-date instance of the software is always available to users. Samanage help desk software […]...
By Arthur Zuckerman
In Guides
Feb 9th, 2016
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What is 3dcart? 3dcart was founded in 1997 and has since evolved into a popular e-commerce platform that is used by thousands of merchants all over the world. The platform is highly reliable with a 99%uptime guarantee. The vendor offers 24/7/365 customer support. 3dcart provides hundreds of out-of-the-box features to build and operate an online […]...
By Arthur Zuckerman
In Guides
Feb 9th, 2016
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What is Freshdesk? Freshdesk is a very popular and efficient help desk software. Its features have been designed to meet the needs of both small businesses and large enterprises. Freshdesk turns your support emails into tickets that you can track for quick response. Plus, you have the flexibility to link forum questions to a ticket and […]...
By Arthur Zuckerman
In Guides
Jan 28th, 2016
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What is eXo Platform? eXo Platform is a top quality social networking app that is also designed as a smart collaboration tool. It offers an intuitive interface that is “social” in design and easy to use as well. You can use eXo to create groups, upload and share files, and comment on posts. Companies can […]...
By Arthur Zuckerman
In Guides
Jan 27th, 2016
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What is RingCentral? On-premise PBX phone systems are old-fashioned and they are expensive too as you have to pay for the hardware, software, operating cost, etc. Cloud-based phone systems like RingCentral are the alternative as they offer many great features at much lesser cost. The vendor takes care of all the software and maintenance, plus […]...
By Arthur Zuckerman
In Guides
Jan 13th, 2016
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13 Views
The print ad on the right was released by McGraw-Hill Publishing Co. in 1958 and was targeting specifically B2B companies. It was created by Gilbert Morris, and became known as “the best B2B advertisement of the 20th century.” Many B2B marketers still consider it gospel: The takeaway lesson for you is that customers will buy […]...
By Arthur Zuckerman
In Guides
Dec 28th, 2015
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286 Views
The collaboration software sector is getting crowded as more collaborative apps enter the market, not to mention other business solutions like CRMs crossing over to this software category. Having the best features and customer service today is not enough to guarantee market penetration. You also need to be on top of your online marketing game […]...
By Arthur Zuckerman
In Guides
Dec 9th, 2015
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430 Views
Have you noticed that SEO has changed a lot over the past three years? Where before you simply targeted keywords around your product category to rank in SERPs, today, this strategy may no longer work because of the following trends: Search prefers user-focused sites like review aggregators over product sites Search returns content rather than […]...
By Arthur Zuckerman
In Guides
Dec 4th, 2015
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309 Views
B2B software vendors operate on such a tight customer base that marketing in this field is a niche game. I’ve already written about ten ideas where to promote your SaaS product and I’ve pointed out that you need to identify your niche and dominate that category. Granting that you have that niche firmly fixed in […]...
By Arthur Zuckerman
In Guides
Oct 19th, 2015
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Business intelligence nowadays is not about mining data to get questions answered. It has pushed its way to a mechanism which actually helps businesses ask the right questions. In order to make the most of a valuable business achievement, the company must be in control of the factors that made that achievement happen, and do so […]...
By Arthur Zuckerman
In Guides
Oct 12th, 2015
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1333 Views
Paid advertising costs an arm and leg, but unlike organic marketing, paid channels are more measurable and predictable tp help SaaS startups to lay down a clear lead-to-conversion path, while they grow their organic online presence. There is little guesswork involved when you understand how various paid channels work best for which situation. In this […]...
By Arthur Zuckerman
In Guides
Sep 16th, 2015
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875 Views
What is PipelineDeals? PipelineDeals is a very powerful CRM tool yet does not confuse inexperienced CRM users. This platform presents users with an intuitive and very user-friendly interface that can take a lot of complicated CRM processes and operations, enabling businesses to have total control with their customer relations and deliver topnotch service to their [&hel...
By Arthur Zuckerman
In Guides
Sep 15th, 2015
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855 Views
What is Teamgate? Teamgate is an intelligent, cloud-based CRM designed for small and medium businesses in the sales industry. It is recognizable by its neat and friendly, yet very effective interface that combines contact and sales management, reporting, forecasting, and collaboration into one convenient package. Using this platform, field sales personnel is always upd...
By Arthur Zuckerman
In Guides
Sep 10th, 2015
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1285 Views
If you think landing pages serve conversion, you’re thinking about it in B2C terms, where sales are direct and immediate. In B2B, where a sale takes a longer time to close, a better landing page metric is click-throughs. That is, for a software vendor landing pages are effective to generate leads, not to convert a sale. […]...
By Arthur Zuckerman
In Guides
Sep 8th, 2015
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1103 Views
There is a very effective way to increase user trust of your website, but, ironically, it has nothing to do with your site. It is based on B2B review directories. Let us explain: in the recent Google/Millward Brown study on the changing face of B2B marketing, the search engine reported that buyers conduct an average of […]...
By Arthur Zuckerman
In Guides
Aug 26th, 2015
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1001 Views
What should be the right lead generation tactic for your B2B software? The best channel should, not just increase, but scale sales. Likewise, it shouldn’t quickly reach a plateau; rather, it should be, to use an energy analogy, a reusable resource that delivers recurring leads for the longest time. In many cases, a lead channel’s […]...
By Arthur Zuckerman
In Guides
Aug 17th, 2015
0 Comments
1588 Views
Video marketing in B2C has been well documented to increase sales by over 50% for example for big online stores such as Best Buy, Newegg, and Under Armour. Meanwhile, B2B marketers are yet to fully maximize videos to convert more sales. What gives? If you’re looking for a novel way to increase conversion rates for your […]...
By Arthur Zuckerman
In Guides
Aug 12th, 2015
0 Comments
1289 Views
By the time customers contact you, 57% of their buying decision has already been made, according to the Google/CEB’s Marketing Leadership Council (2013). They have researched information about your software, compared it with your competition, and had an opinion if you’re worth the try. The question is, what if during their research they didn’t feel […]...
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