Guides

By Arthur Zuckerman
In Guides
Aug 12th, 2015
0 Comments
1289 Views
By the time customers contact you, 57% of their buying decision has already been made, according to the Google/CEB’s Marketing Leadership Council (2013). They have researched information about your software, compared it with your competition, and had an opinion if you’re worth the try. The question is, what if during their research they didn’t feel […]...
By Arthur Zuckerman
In Guides
Jun 23rd, 2015
0 Comments
1098 Views
Nowadays, buyers go online to check out user reviews, peer recommendations, and feedback ratings before buying a product or service. More often than not, people view that the most difficult step in their buying process is finding out which product or service would answer their needs. That is why they go online to user review […]...
By Arthur Zuckerman
In Guides
May 25th, 2015
0 Comments
1463 Views
There is such a thing as free lunch in B2B marketing if you’re creative and innovative. But you still have to work to get it even if it doesn’t cost you a dime. Where your competitors are thinking about paid promotions and expensive campaigns to sell, with grit and patience, you can outwit them by tapping […]...
By Arthur Zuckerman
In Guides
May 15th, 2015
1 Comment
4317 Views
Reviews have become a norm in the buying process from retail to hotel with websites such as Amazon and Yelp. The B2B software purchasing process is no different. Business buyers refer to peer recommendations to check out user reviews and ratings before purchasing a software solution. More often than not, people say the most difficult part […]...
By Arthur Zuckerman
In Guides
May 12th, 2015
2 Comments
4640 Views
For many years now, the Internet has shifted the way consumers research and buy goods and services. The rise and growth of product directories for example has made it possible for consumers to quickly look at information on various products, compare them and check out reviews before actually purcashing one. For companies, such review directories enable […]...
By Arthur Zuckerman
In Guides
Apr 28th, 2015
2 Comments
1602 Views
The key to convince prospects to buy your product is to make them to trust you. This is especially critical in the B2B market, where prospects can and will research you online, reading reviews, testimonials, social media posts, customer rants, etc. In fact, according to the Google/CEB’s Marketing Leadership Council survey, B2B buyers will only […]...
By Alex Hillsberg
In Guides
Mar 7th, 2015
0 Comments
1927 Views
What is Wrike? Wrike is a web-based project management software tool that makes work easier, faster, and more efficient in distributed and co-located groups. The package is flexible and allows multifunctional groups to effectively work together and complete the task in one place. You can schedule, discuss, prioritize, and track work in real time using […]...
By Alex Hillsberg
In Guides
Mar 6th, 2015
0 Comments
3975 Views
If this is your first time to promote a SaaS product in the Internet this guide is an excellent starting point. It will help you see the big picture and will explain the most efficient SaaS advertising channels you can choose from today. Even if you have a marketing professional to oversee your promotions, it pays […]...
By Alex Hillsberg
In Guides
Mar 6th, 2015
0 Comments
830 Views
What is Freshdesk? Freshdesk is a SaaS helpdesk with features that suit both small businesses and large organizations. Its most notable features include multichannel function, integrated gamification for incentives, and smart automations. Likewise, it has self-service portals and standard features like ticketing and community platform. You can convert customer emails t...
By Alex Hillsberg
In Guides
Mar 5th, 2015
0 Comments
5293 Views
We’ve talked about methods to make your CRM company grow, this time I will share some useful advice on places where you should promote CRM software. I will also reveal a few really efficient ways to promote your software in each of these places. Some of them require no more than some payment to get your content posted and can be […]...
By Alex Hillsberg
In Guides
Mar 4th, 2015
0 Comments
4798 Views
We talked about how SaaS business involves a tight integration of product and support in our previous article. In the SaaS environment, both business aspects become the product, literally the two Ss in “SaaS.” But there’s another aspect that should stick like glue to both product and support: marketing. In an ideal world, support elicits […]...
By Alex Hillsberg
In Guides
Mar 4th, 2015
0 Comments
641 Views
What is FreshBooks? Freshdesk is a SaaS helpdesk with features that suit both small businesses and large organizations. Its most notable features include multichannel function, integrated gamification for incentives, and smart automations. Likewise, it has self-service portals and standard features like ticketing and community platform. You can convert customer emails ...
By Alex Hillsberg
In Guides
Mar 3rd, 2015
6 Comments
7554 Views
The good news is Gartner predicts that since 2013 through 2016, $677 billion worldwide will have been spent in cloud services with SaaS cornering 14% of the pie. The bad news is more vendors are crowding the market and that means a new SaaS company will have to work double time to get its precious […]...
By David Adelman
In Guides
Feb 17th, 2015
0 Comments
757 Views
What is Nutcache? Nutcache is a business management platform that combines the elements of invoicing and time management applications into one efficient and powerful package. Developed specifically for small and medium sized enterprises, Nutcache streamlines basic time management and invoicing functions, including time tracking, estimates, and quotes among others. On t...
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