Guides

By Arthur Zuckerman
In Guides
Jan 28th, 2016
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What is eXo Platform? eXo Platform is a top quality social networking app that is also designed as a smart collaboration tool. It offers an intuitive interface that is “social” in design and easy to use as well. You can use eXo to create groups, upload and share files, and comment on posts. Companies can […]...
By Arthur Zuckerman
In Guides
Jan 27th, 2016
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What is RingCentral? On-premise PBX phone systems are old-fashioned and they are expensive too as you have to pay for the hardware, software, operating cost, etc. Cloud-based phone systems like RingCentral are the alternative as they offer many great features at much lesser cost. The vendor takes care of all the software and maintenance, plus […]...
By Arthur Zuckerman
In Guides
Jan 13th, 2016
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13 Views
The print ad on the right was released by McGraw-Hill Publishing Co. in 1958 and was targeting specifically B2B companies. It was created by Gilbert Morris, and became known as “the best B2B advertisement of the 20th century.” Many B2B marketers still consider it gospel: The takeaway lesson for you is that customers will buy […]...
By Arthur Zuckerman
In Guides
Dec 28th, 2015
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286 Views
The collaboration software sector is getting crowded as more collaborative apps enter the market, not to mention other business solutions like CRMs crossing over to this software category. Having the best features and customer service today is not enough to guarantee market penetration. You also need to be on top of your online marketing game […]...
By Arthur Zuckerman
In Guides
Dec 9th, 2015
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430 Views
Have you noticed that SEO has changed a lot over the past three years? Where before you simply targeted keywords around your product category to rank in SERPs, today, this strategy may no longer work because of the following trends: Search prefers user-focused sites like review aggregators over product sites Search returns content rather than […]...
By Arthur Zuckerman
In Guides
Dec 4th, 2015
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309 Views
B2B software vendors operate on such a tight customer base that marketing in this field is a niche game. I’ve already written about ten ideas where to promote your SaaS product and I’ve pointed out that you need to identify your niche and dominate that category. Granting that you have that niche firmly fixed in […]...
By Arthur Zuckerman
In Guides
Oct 19th, 2015
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Business intelligence nowadays is not about mining data to get questions answered. It has pushed its way to a mechanism which actually helps businesses ask the right questions. In order to make the most of a valuable business achievement, the company must be in control of the factors that made that achievement happen, and do so […]...
By Arthur Zuckerman
In Guides
Oct 12th, 2015
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1333 Views
Paid advertising costs an arm and leg, but unlike organic marketing, paid channels are more measurable and predictable tp help SaaS startups to lay down a clear lead-to-conversion path, while they grow their organic online presence. There is little guesswork involved when you understand how various paid channels work best for which situation. In this […]...
By Arthur Zuckerman
In Guides
Sep 16th, 2015
0 Comments
875 Views
What is PipelineDeals? PipelineDeals is a very powerful CRM tool yet does not confuse inexperienced CRM users. This platform presents users with an intuitive and very user-friendly interface that can take a lot of complicated CRM processes and operations, enabling businesses to have total control with their customer relations and deliver topnotch service to their [&hel...
By Arthur Zuckerman
In Guides
Sep 15th, 2015
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855 Views
What is Teamgate? Teamgate is an intelligent, cloud-based CRM designed for small and medium businesses in the sales industry. It is recognizable by its neat and friendly, yet very effective interface that combines contact and sales management, reporting, forecasting, and collaboration into one convenient package. Using this platform, field sales personnel is always upd...
By Arthur Zuckerman
In Guides
Sep 10th, 2015
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1285 Views
If you think landing pages serve conversion, you’re thinking about it in B2C terms, where sales are direct and immediate. In B2B, where a sale takes a longer time to close, a better landing page metric is click-throughs. That is, for a software vendor landing pages are effective to generate leads, not to convert a sale. […]...
By Arthur Zuckerman
In Guides
Sep 8th, 2015
0 Comments
1103 Views
There is a very effective way to increase user trust of your website, but, ironically, it has nothing to do with your site. It is based on B2B review directories. Let us explain: in the recent Google/Millward Brown study on the changing face of B2B marketing, the search engine reported that buyers conduct an average of […]...
By Arthur Zuckerman
In Guides
Aug 26th, 2015
0 Comments
1001 Views
What should be the right lead generation tactic for your B2B software? The best channel should, not just increase, but scale sales. Likewise, it shouldn’t quickly reach a plateau; rather, it should be, to use an energy analogy, a reusable resource that delivers recurring leads for the longest time. In many cases, a lead channel’s […]...
By Arthur Zuckerman
In Guides
Aug 17th, 2015
0 Comments
1588 Views
Video marketing in B2C has been well documented to increase sales by over 50% for example for big online stores such as Best Buy, Newegg, and Under Armour. Meanwhile, B2B marketers are yet to fully maximize videos to convert more sales. What gives? If you’re looking for a novel way to increase conversion rates for your […]...
By Arthur Zuckerman
In Guides
Aug 12th, 2015
0 Comments
1289 Views
By the time customers contact you, 57% of their buying decision has already been made, according to the Google/CEB’s Marketing Leadership Council (2013). They have researched information about your software, compared it with your competition, and had an opinion if you’re worth the try. The question is, what if during their research they didn’t feel […]...
By Arthur Zuckerman
In Guides
Jun 23rd, 2015
0 Comments
1098 Views
Nowadays, buyers go online to check out user reviews, peer recommendations, and feedback ratings before buying a product or service. More often than not, people view that the most difficult step in their buying process is finding out which product or service would answer their needs. That is why they go online to user review […]...
By Arthur Zuckerman
In Guides
May 25th, 2015
0 Comments
1463 Views
There is such a thing as free lunch in B2B marketing if you’re creative and innovative. But you still have to work to get it even if it doesn’t cost you a dime. Where your competitors are thinking about paid promotions and expensive campaigns to sell, with grit and patience, you can outwit them by tapping […]...
By Arthur Zuckerman
In Guides
May 15th, 2015
1 Comment
4317 Views
Reviews have become a norm in the buying process from retail to hotel with websites such as Amazon and Yelp. The B2B software purchasing process is no different. Business buyers refer to peer recommendations to check out user reviews and ratings before purchasing a software solution. More often than not, people say the most difficult part […]...
By Arthur Zuckerman
In Guides
May 12th, 2015
2 Comments
4640 Views
For many years now, the Internet has shifted the way consumers research and buy goods and services. The rise and growth of product directories for example has made it possible for consumers to quickly look at information on various products, compare them and check out reviews before actually purcashing one. For companies, such review directories enable […]...
By Arthur Zuckerman
In Guides
Apr 28th, 2015
2 Comments
1602 Views
The key to convince prospects to buy your product is to make them to trust you. This is especially critical in the B2B market, where prospects can and will research you online, reading reviews, testimonials, social media posts, customer rants, etc. In fact, according to the Google/CEB’s Marketing Leadership Council survey, B2B buyers will only […]...
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