Guides

By Arthur Zuckerman
In Guides
Mar 11th, 2016
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Before buying any software or service for a company most businesses will usually check out at least some user reviews of the product online. Popular SaaS review directories help customers make informed buying decisions, and products with good user reviews and high ratings sell more. Plus, high ratings can boost a product’s popularity as well as it search […]...
By Arthur Zuckerman
In Guides
Feb 24th, 2016
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The internet has revolutionized the way in which businesses engage prospects. Online b2b software review directories such as softwareadvice.com provide valuable information to prospective customers about most SaaS products. These directories are also used by many product vendors to engage leads and increase their sales. Many B2B marketplaces offer comprehensive details...
By Arthur Zuckerman
In Guides
Feb 17th, 2016
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According to a report from Gartner, the SaaS market will breach the $33-billion mark this year. Considering that the market was worth $20 billion a couple of years back, it is clear that the SaaS industry is experiencing a huge boom. In fact, a Compass study revealed that the SaaS market is growing thrice as fast as […]...
By Arthur Zuckerman
In Guides
Feb 17th, 2016
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What is Samanage? Samanage is a leading IT service desk and asset management software. The application can be deployed as a cloud-hosted, SaaS product. There is no need for hardware or software installation, or maintenance. Samanage is multi-tenant which means an up-to-date instance of the software is always available to users. Samanage help desk software […]...
By Arthur Zuckerman
In Guides
Feb 9th, 2016
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What is 3dcart? 3dcart was founded in 1997 and has since evolved into a popular e-commerce platform that is used by thousands of merchants all over the world. The platform is highly reliable with a 99%uptime guarantee. The vendor offers 24/7/365 customer support. 3dcart provides hundreds of out-of-the-box features to build and operate an online […]...
By Arthur Zuckerman
In Guides
Feb 9th, 2016
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What is Freshdesk? Freshdesk is a very popular and efficient help desk software. Its features have been designed to meet the needs of both small businesses and large enterprises. Freshdesk turns your support emails into tickets that you can track for quick response. Plus, you have the flexibility to link forum questions to a ticket and […]...
By Arthur Zuckerman
In Guides
Jan 28th, 2016
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What is eXo Platform? eXo Platform is a top quality social networking app that is also designed as a smart collaboration tool. It offers an intuitive interface that is “social” in design and easy to use as well. You can use eXo to create groups, upload and share files, and comment on posts. Companies can […]...
By Arthur Zuckerman
In Guides
Jan 27th, 2016
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What is RingCentral? On-premise PBX phone systems are old-fashioned and they are expensive too as you have to pay for the hardware, software, operating cost, etc. Cloud-based phone systems like RingCentral are the alternative as they offer many great features at much lesser cost. The vendor takes care of all the software and maintenance, plus […]...
By Arthur Zuckerman
In Guides
Jan 13th, 2016
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13 Views
The print ad on the right was released by McGraw-Hill Publishing Co. in 1958 and was targeting specifically B2B companies. It was created by Gilbert Morris, and became known as “the best B2B advertisement of the 20th century.” Many B2B marketers still consider it gospel: The takeaway lesson for you is that customers will buy […]...
By Arthur Zuckerman
In Guides
Dec 28th, 2015
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286 Views
The collaboration software sector is getting crowded as more collaborative apps enter the market, not to mention other business solutions like CRMs crossing over to this software category. Having the best features and customer service today is not enough to guarantee market penetration. You also need to be on top of your online marketing game […]...
By Arthur Zuckerman
In Guides
Dec 9th, 2015
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430 Views
Have you noticed that SEO has changed a lot over the past three years? Where before you simply targeted keywords around your product category to rank in SERPs, today, this strategy may no longer work because of the following trends: Search prefers user-focused sites like review aggregators over product sites Search returns content rather than […]...
By Arthur Zuckerman
In Guides
Dec 4th, 2015
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309 Views
B2B software vendors operate on such a tight customer base that marketing in this field is a niche game. I’ve already written about ten ideas where to promote your SaaS product and I’ve pointed out that you need to identify your niche and dominate that category. Granting that you have that niche firmly fixed in […]...
By Arthur Zuckerman
In Guides
Oct 19th, 2015
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Business intelligence nowadays is not about mining data to get questions answered. It has pushed its way to a mechanism which actually helps businesses ask the right questions. In order to make the most of a valuable business achievement, the company must be in control of the factors that made that achievement happen, and do so […]...
By Arthur Zuckerman
In Guides
Oct 12th, 2015
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1333 Views
Paid advertising costs an arm and leg, but unlike organic marketing, paid channels are more measurable and predictable tp help SaaS startups to lay down a clear lead-to-conversion path, while they grow their organic online presence. There is little guesswork involved when you understand how various paid channels work best for which situation. In this […]...
By Arthur Zuckerman
In Guides
Sep 16th, 2015
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875 Views
What is PipelineDeals? PipelineDeals is a very powerful CRM tool yet does not confuse inexperienced CRM users. This platform presents users with an intuitive and very user-friendly interface that can take a lot of complicated CRM processes and operations, enabling businesses to have total control with their customer relations and deliver topnotch service to their [&hel...
By Arthur Zuckerman
In Guides
Sep 15th, 2015
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855 Views
What is Teamgate? Teamgate is an intelligent, cloud-based CRM designed for small and medium businesses in the sales industry. It is recognizable by its neat and friendly, yet very effective interface that combines contact and sales management, reporting, forecasting, and collaboration into one convenient package. Using this platform, field sales personnel is always upd...
By Arthur Zuckerman
In Guides
Sep 10th, 2015
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1285 Views
If you think landing pages serve conversion, you’re thinking about it in B2C terms, where sales are direct and immediate. In B2B, where a sale takes a longer time to close, a better landing page metric is click-throughs. That is, for a software vendor landing pages are effective to generate leads, not to convert a sale. […]...
By Arthur Zuckerman
In Guides
Sep 8th, 2015
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1103 Views
There is a very effective way to increase user trust of your website, but, ironically, it has nothing to do with your site. It is based on B2B review directories. Let us explain: in the recent Google/Millward Brown study on the changing face of B2B marketing, the search engine reported that buyers conduct an average of […]...
By Arthur Zuckerman
In Guides
Aug 26th, 2015
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1001 Views
What should be the right lead generation tactic for your B2B software? The best channel should, not just increase, but scale sales. Likewise, it shouldn’t quickly reach a plateau; rather, it should be, to use an energy analogy, a reusable resource that delivers recurring leads for the longest time. In many cases, a lead channel’s […]...
By Arthur Zuckerman
In Guides
Aug 17th, 2015
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1588 Views
Video marketing in B2C has been well documented to increase sales by over 50% for example for big online stores such as Best Buy, Newegg, and Under Armour. Meanwhile, B2B marketers are yet to fully maximize videos to convert more sales. What gives? If you’re looking for a novel way to increase conversion rates for your […]...
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