Alexa is a known site traffic analysis software that allows users to tap into important data regarding their current websites and the websites of their competitors. Such data include frequent key usage, monthly searches, site comparisons, traffic sources, and traffic stats.
Alexa collates the data and makes a comprehensive analysis to help users discover new insights that will help enhance website visibility, improve SEO, maximize website performance, and promote higher search engine ranking.
When it comes to the ranking website on a worldwide scale, the platform uses a unique approach in calculating rankings based on the website’s overall average daily visitors as well as the estimated number of site views over the past few months. The software also provides a country-specific ranking.
Owned exclusively by Amazon, Alexa aims to convert raw data into useful and insightful data that will aid users in optimizing their website performance. The tool collates traffic data of internet users through the use of its pre-installed toolbar.
Alexa is widely adopted within the United States. Despite other rising third-party platforms, the tool is still commonly used by online marketers as well as media buyers to review other third-party websites for advertising purposes.
Product Quality Score
Ease of use
Value for money
Main features of Alexa are:
Audience Overlap Tool
Top Sites Search
Website Traffic Statistics
Find Similar Sites Search
Competitor Keyword Matrix
Competitor Backlink Checker
SEO Audit Tool
On-Page SEO Checker
Keyword Difficulty Tool
The main benefits of Alexa can be seen in helping users access their website information to help them discover, work, and maximize actionable goals that drive their online business forward. Specifically, here are the advantages users can expect from the system:
With Alexa, users can see where their sites are ranked as well as the names and locations of their current competitors. The tool offers a clear view of how a user’s site traffic, performance, and other indicators fare well against competitors, and what they can do to enhance their website
Wider Audience Reach
Alexa lets users seek opportunities to boost their SEO and have a wider reach to prospects, people, contacts, and leads.
Alexa can help improve SEO by understanding which keywords are suitable for the user’s website. The tool helps users focus on low competition keywords to strengthen their SEO while curbing competition. It lets users see keywords being used by their competitors and leveraging that information by generating SEO strategies that can catapult their business ahead of them.
The platform helps users discover and immediately act on SEO opportunities. It offers important tools to improve website visibility and performance so users can completely monetize their website.
Customer Support Types
The following Alexa integrations are currently offered by the vendor:
No information available.
Alexa pricing is available in the following plans: